RETURN ON TECHNOLOGY: Does your Web site need an SEO to boost it up?
Every time I see the term “SEO,” I cringe a little. It stands for “searchengine optimization,” a supposed service offered by many “SEO companies.” Such companies claim to be able to boost your Web site up the pages of major search engines so customers can find you. To a limited extent, they can help. Most Web sites are so poorly designed that they almost defy search engines to look through them, a process known in the trade as “crawling.” The…