Pitch-Perfect Price: Digonex Technologies’ software helps retailers profit from demand
Is every song downloaded from iTunes really worth 99 cents? Indianapolis-based Digonex Technologies doesn’t think so, and it has developed a computer program using some complicated algorithms to prove it. The company’s software compiles sales data and re-prices items for online sales, allowing merchants to maximize profits by adjusting prices up or down based on demand. Consumers don’t notice a difference. “What we’re doing is a big idea,” said Digonex CEO Jan Eglen, 65. “Most of the [pricing systems] you…