State bundles media buying: Firms here question whether small Fort Wayne-based agency can handle $10M contract
In a move that has rankled some central Indiana advertising agencies, Gov. Mitch Daniels’ office this month awarded a $10 million-$12 million media buying contract encompassing all state agencies to Fort Wayne-based Asher Agency. Asher in turn promised to save the state $900,000 in the coming year. The contract, a one-year deal with a oneyear renewal option, calls for Asher to place television, radio, print and outdoor advertising for the Hoosier Lottery, Indiana State Fair, Indiana Criminal Justice Institute, Office…