Ad agency scores national attention with MTV campaign: Bradley and Montgomery use Web’s social networks
Advertising agency Bradley and Montgomery launched an unorthodox campaign for cable television station MTV last month that is gaining the local firm-and its client-national acclaim. A friend of a friend led BAM officials to the New York-based music television channel, which was looking to promote the release of its show “The Hills” on DVD. BAM officials pulled video snippets from the show, enhanced them graphically, then uploaded the snippets to Web sites such as YouTube.comand Veoh.com. The resulting vignettes can…