MARKETING: Are you in a position to hear your customers?
Our family’s license plate renewal tags have always arrived by the deadline date each year, but this year the end of the month rolled around and our five cars still carried last year’s stickers. It dawned on us that we’d all be driving illegally. Our son drove to the Bureau of Motor Vehicles office nearest his home to see if he could get his two tags. My husband and I both had client appointments to which we had to drive….