NOTIONS: ‘Hard to Say I’m Sorry,’ but do it
Bruce Hetrick is off this week. In his absence, this column from April 10, 2000, is being reprinted. A dozen years ago, my employer landed an intriguing client-the Archdiocese of Hartford, Conn. The assignment: Create some advertising that would lure lapsed Catholics back to the flock. We did some research and found that many of these lost sheep blamed their wanderings on the church itself. And they weren’t about to return without an apology. So my friend the Jewish copywriter…