Clarian chooses small firm for big advertising account: The Heavyweights gets nod over larger agencies
One of central Indiana’s largest advertising accounts has been awarded to a relatively small but growing agency. Clarian Health Partners this month signed what industry sources are calling a multiyear, multimillion-dollar deal with The Heavyweights, a firm headquartered in The Stutz Building downtown and best known for its creative work for clients such as Procter & Gamble and Roche Diagnostics. Officials for Clarian and The Heavyweights would not divulge the deal’s terms. The Heavyweights will provide creative direction and strategy…