Ticked off over tickets: NCAA plans to battle hospitality brokers during Final Four
The launch of The Tournament Club at this year’s men’s basketball Final Four in Indianapolis is the first shot across the bow of brokers, travel agents, hotel room resellers and others who’ve stepped in to meet the demand for hospitality packages the NCAA previously ignored. In December, the NCAA hired rEvolution, a Chicago-based sports marketing and media agency, to launch the association’s own hospitality package, including lower-level tickets, access to an exclusive hospitality area at the game venue, premium hotel…