Star’s weekly battles Nuvo for young readers: As Intake turns 2, independent tabloid fights on
Tracking the readership of a free newspaper is like trying to bottle a vapor. What’s not difficult to determine is advertisers’ desire to target young consumers. “Advertisers increasingly want that young, upwardly mobile audience,” said newspaper analyst John Morton. “And they’ll pay to be a part of a product that can deliver it.” Central Indiana’s two biggest newspapers aimed at readers with a strong interest in the city’s night life and only a fleeting concern about long-term savings plans have…