![](https://www.ibj.com/wp-content/uploads/2022/03/IU_athletes_1200px-300x210.jpg)
IBJ Podcast: Group recruits IU athletes to help not-for-profits via NIL deals
Host Mason King talks with Cook Group President Pete Yonkman, an organizer of Hoosiers for Good, and the new group’s executive director, Tyler Harris, about how they plan to use name, image, likeness rules to pay athletes to endorse causes.