NASCAR sponsors lead IRL

The newly released Joyce Julius sponsorship value numbers for NASCAR are pretty sobering. They dwarf those of the Indy Racing League.

Lowe’s, the primary sponsor for this year’s NASCAR Cup Series champion Jimmie Johnson, garnered television exposure valued at $200 million….

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Local firm brokers huge F1 deal

When I first met Zak Brown in 2001, it was to interview him for a story about his mostly unheard of company, Just Marketing. At the time, I was writing a “Small Business…

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NCAA sends IU final message

The system works, proclaimed Indiana University coach Tom Crean yesterday after the NCAA handed down its ruling for transgressions in the Hoosiers’ basketball program last year.

It certainly does. But most people have little…

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Pacers attendance better, not great

The Indiana Pacers are in the bottom five in the National Basketball Association in attendance, but it’s still a solid leap up from last year. And it’s early, so there’s lots of time…

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Melvin Bullitt: Colts’ MVP?

I won’t debate who the Indianapolis Colts’ most valuable player is this season. There are perhaps more qualified people for that speculative sport. But I will tell you who the Colts’ best value…

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Tony Stewart stops horse slaughter

Say what you want about Tony Stewart, he’s OK in my book. His foundation does lots of good work for causes benefiting children and animals. So if he sometimes gets a little caustic after races,…

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IU, PU commemorate Bucket game

Purdue and Indiana universities are celebrating one of college football’s oldest prizes—together.

As the Boilermakers and Hoosiers gear up for their showdown tomorrow at Purdue’s Ross-Ade Stadium—the 83rd battle for the Old Oaken Bucket—the…

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Colts players tied up over rules

At an Indianapolis Colts team meeting held yesterday, coach Tony Dungy asked how many players didn’t know an NFL game could end in a tie. About 15 players raised their hands, according to…

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Target wins IRL exposure race

Target, the primary sponsor of 2008 Indy Racing League champion Scott Dixon and his teammate Dan Wheldon, secured $16 million of exposure value during race broadcasts this past season, more than twice the…

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’09 title sponsor hopes evaporate

Efforts to land an Indy Racing League title sponsor have turned to 2010. Just two months ago, IRL officials said a deal appeared imminent. In October, the economy stifled negotiations. Now, almost all…

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Indy’s loss is Arizona’s gain

USA Basketball today announced it will move its headquarters from Colorado Springs to Glendale, Ariz. Indianapolis and Louisville were the other front runners. Indianapolis officials announced earlier this year they were out of…

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Kravitz eats words, treks to Kokomo

Indianapolis Star sports columnist Bob Kravitz is making good on his promise to walk to Kokomo if Indiana Pacers guard Jamal Tinsley was still on the roster come the opening of the NBA…

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Techies back Ball State football

A group of Ball State University technology students has a plan to make some serious noise for the school’s nationally ranked and undefeated football team.

The BSU students developed an electronic “chirp” for their…

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Sports marketers eye Oden’s return

Tonight is a big night for Greg Oden. It marks his return after an ankle injury during the season opener. But Portland Trailblazers owners, coaches and fans won’t be the only ones with…

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IMS moves might spur development

It’s been a big year for the Indianapolis Motor Speedway and Indy Racing League. The IRL has seen some growth in this season of unification, with more viewers overall for the IRL and…

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BSU QB catches Colts’ Polian’s eye

Does Bill Polian’s attendance at Ball State’s home football game Wednesday night mean the Indianapolis Colts are quarterback shopping? League sources and draft experts said the notion shouldn’t be discounted, although Colts Coach…

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McCain loss a hit to motorsports

John McCain’s loss to Barack Obama in Tuesday’s presidential election is a loss not only for staunch Republicans and conservatives, it’s also a loss for motorsports.

I know, there are more pressing presidential issues,…

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Super Bowl ads selling fast

NBC has sold almost 90 percent of its advertising inventory for Super Bowl XLIII, which leaves only about 7 of 67 in-game spots remaining, according to network officials. That leaves an astoundingly low number…

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