Ad agency titans Omnicom, Interpublic to form $30B marketing powerhouse
Omnicom is buying Interpublic Group in a stock-for-stock deal that will create the largest ad agency in the world with combined annual revenue of almost $26 billion.
Advertising
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Swiss Miss collaboration expands Hotel Tango’s ’Shmallow brand
Swiss Miss ’Shmallow, a collaboration between hot cocoa brand Swiss Miss and Hotel Tango Distillery, will be in stores through December. Hotel Tango views the collaboration with the international brand as a “huge opportunity.”
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Olympics give athletes chance to win gold—and cash in on their short time in spotlight
The two-week competition provides a global stage for competitors to be noticed and potentially cash in and extend their 15 minutes of fame.
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Caitlin Clark-Gatorade ad explores new heights on JW Marriott hotel
The 34-story hotel’s facade has frequently been used to promote numerous local events and teams, but the 205-foot-tall Clark graphic for Gatorade marks the first obvious product advertisement on the building.
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Indiana Fever’s Caitlin Clark set to sign $28M Nike deal
Sources say the contract spans eight years and includes a signature shoe.
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Articles
New CEO named at TrendyMinds as company founder exits role
New CEO Stacy Sommer, a former executive at San Francisco public relations firm Edelman, was hired by TrendyMinds in January.
Indiana attorney general candidates spar over ad allegations
Democrat attorney general candidate Destiny Wells went on the attack in advertisements launched last week, prompting rebuke from GOP incumbent Todd Rokita.
Fishers-based Vibenomics branching out in pursuit of customers outside U.S.
The marketing tech firm, which counts some of America’s largest retailers as customers, is now working to replicate that success overseas.
Braun hits McCormick with negative, digitally altered ad in governor’s race
The original version of the ad circulated to television stations “mistakenly” omitted a required disclaimer that labeled the advertisement as altered, according to Sen. Mike Braun’s campaign.
Google expert at antitrust trial says government underestimates competition for online ad dollars
The government’s case alleges Google has built and maintained an illegal monopoly that restricts choices and inflates costs for online publishers and advertisers.
New ad urges Sen. Todd Young to support permanent small biz tax deduction
The National Federation of Independent Business said Monday it released the 30-second Indiana ad as part of a national push to extend a 20% small business deduction.
CarShield to pay $10M to settle deceptive advertising charges
Many customers found that repair claims were often not covered despite making payments of up to $120 per month, the FTC said Wednesday. The FTC also alleged that CarShield’s celebrity and consumer endorsers made false statements in its ads.
Google makes abrupt U-turn by dropping plan to remove ad-tracking cookies on Chrome browser
Chrome is the world’s dominant web browser, and many others, including Microsoft’s Edge, are based on the company’s Chromium technology.
Fishers-based Vibenomics signs national deal with Lowe’s
Fishers-based Vibenomics has signed a deal with home improvement retailer Lowe’s, which is using Vibenomics digital advertising technology in its more than 1,700 stores nationwide.
Ads on football fields to create new revenue for NCAA schools
Many Division I schools expect their athletic budgets to be stressed by the House v. NCAA settlement, which would require back damages of $2.77 billion to be paid over 10 years to athletes.
Seinfeld’s Netflix movie about Pop-Tarts to be featured in IndyCar race
Indianapolis-based Chip Ganassi Racing’s No. 8 car will be painted in the texture of an unfrosted Pop-Tart along with images of Seinfeld and some of the movie cast members to promote the film.
Lawmakers unveil sprawling plan to expand online privacy protections
The sweeping bipartisan proposal would for the first time give consumers broad rights to control how tech companies like Google, Meta and TikTok use their personal data, a major breakthrough in the decades-long fight to adopt national online privacy protections.
From Krispy Kreme to SunChips, more and more companies roll out eclipse promotions
Businesses see a big marketing opportunity in the total solar eclipse set to dim skies across North America on Monday.
Latest Chambers ‘Outsider’ ad ties candidate to Reagan, Daniels
A new advertisement from the Brad Chambers campaign for governor is the latest in a flurry of ads being released in the six-way Republican primary.
Companies hope to turn All-Star fans into customers with retail pop-ups, activation sites
Dozens of companies will be promoting their brands and rolling out new merchandise at NBA All-Star Weekend events, including Under Armour, AT&T, Google, Kia, Starry, Lids, State Farm, Converse and Skims.
TrendyMinds expands national presence with acquisition of Utah-based Faktory
The city’s largest advertising agency said the eight-figure acquisition will expand its its client roster in health care, finance and energy.
Braun launches first TV ad in gubernatorial bid
U.S. Sen Mike Braun is the fourth Indiana GOP gubernatorial contender to go on air with campaign advertising.
IEDC launches new branding effort: ‘For the Bold’
The Indiana Economic Development Corp. signed a $3.5 million contract with Southfield, Michigan-based advertising firm Doner Co. to develop the branding initiative.
Banks, Rust exchange advertising blows in U.S. Senate ace
U.S. Senate GOP candidate John Rust released radio and television ads this week depicting opponent Jim Banks as a D.C. swamp insider. And Third District Congressman Banks wasted no time firing back.