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Fishers-based Vibenomics signs national deal with Lowe’s
Fishers-based Vibenomics has signed a deal with home improvement retailer Lowe’s, which is using Vibenomics digital advertising technology in its more than 1,700 stores nationwide.
Fishers-based Vibenomics has signed a deal with home improvement retailer Lowe’s, which is using Vibenomics digital advertising technology in its more than 1,700 stores nationwide.
Many Division I schools expect their athletic budgets to be stressed by the House v. NCAA settlement, which would require back damages of $2.77 billion to be paid over 10 years to athletes.
Indianapolis-based Chip Ganassi Racing’s No. 8 car will be painted in the texture of an unfrosted Pop-Tart along with images of Seinfeld and some of the movie cast members to promote the film.
The sweeping bipartisan proposal would for the first time give consumers broad rights to control how tech companies like Google, Meta and TikTok use their personal data, a major breakthrough in the decades-long fight to adopt national online privacy protections.
Businesses see a big marketing opportunity in the total solar eclipse set to dim skies across North America on Monday.
A new advertisement from the Brad Chambers campaign for governor is the latest in a flurry of ads being released in the six-way Republican primary.
U.S. Sen Mike Braun is the fourth Indiana GOP gubernatorial contender to go on air with campaign advertising.
The Indiana Economic Development Corp. signed a $3.5 million contract with Southfield, Michigan-based advertising firm Doner Co. to develop the branding initiative.
U.S. Senate GOP candidate John Rust released radio and television ads this week depicting opponent Jim Banks as a D.C. swamp insider. And Third District Congressman Banks wasted no time firing back.
U.S. District Judge Hector Gonzalez said the plaintiff failed to prove that a reasonable customer would be misled by the ads.
A Noblesville ordinance’s language for sign relocation was ambiguous with its usage of “relocate” and “move,” the Indiana Supreme Court affirmed Monday.
Brad Chambers’ campaign said the one-minute video was backed by a seven-figure ad buy across the state. It came just 21 days after he entered the race.
Food ads have long made their subjects look bigger, juicier and crispier. Some consumers say those mouthwatering ads cross the line into deception, and that’s leading to a growing number of lawsuits.
Eric Doden, the Fort Wayne developer running for governor, is throwing $2 million behind the first television and digital advertising buy in the 2024 gubernatorial race, his campaign announced Tuesday.
The suit accuses Taco Bell of “unfair and materially misleading advertising” and is seeking upward of $5 million from the chain for alleged violations of law banning unfair and deceptive trade practices.
One of the largest advertising and public relations agencies in Indianapolis has a new leader following the promotion of Deana Haworth.
The Federal Trade Commission proposed a new rule Friday that would ban paying for reviews, suppressing honest reviews, selling fake social media engagement and more.
Emmis was the lead investor in Anzu, an Israel-based company that has developed technology that allows companies to insert targeted ads into video games in a nonintrusive way.
The campaign commercial, created by Bullhorn Communications, will run on Indianapolis television stations from July 3 until July 16 and cost the campaign $603,000.
Indianapolis Mayor Joe Hogsett’s 30-second video ad focuses on the Indianapolis Metropolitan Police Department. Opponent Jefferson Shreve has not yet advertised during the general election cycle, but will within the next week, his campaign told IBJ.