HHGregg ditches ad campaign, returns to former agency
The Indianapolis-based retailer is going back to Zimmerman Advertising a year after parting ways with the firm and just two months after unveiling a “brand transformation.”
Advertising
Articles
Businesses, Kokomo reach compromise on billboards
The city of Kokomo is reaching settlements with billboard owners allowing some of the 15 signs destroyed by a November tornado to go back up.
Lawyers fret over enforcement of advertising rules
Indiana attorneys stay up at night worrying that their ads will run afoul of state rules that they consider unclear and unevenly enforced. But there’s a solution in the works.
Sponsor logos creep into local TV newscasts
The increasingly common move to help generate more revenue further lowers the traditional barrier between news and advertisers. Marketing experts say the value for sponsors is questionable.
Angie’s List namesake extends company brand with nationwide how-to segments
Chief Marketing Officer Angie Hicks-Bowman spends an hour and a half each month recording consumer-advice segments hat are downloaded by more than 100 television stations around the country and incorporated into their own consumer news segments.
Lilly’s latest sales strategy: the soft sell
Eli Lilly and Co. thinks it has a secret weapon to return to growth. No, it’s not a new blockbuster drug—although Lilly will most likely have several new products hit the market this year and next. Rather, it’s an unorthodox, softer approach put into play by its U.S. sales force.
Fort Wayne ad agency hangs shingle in Indy
Fort Wayne-based advertising/PR firm Asher Agency has opened an Indianapolis office, at 255 N. Alabama St., in the Lockerbie Commons Firehouse.
Bloomington brewer taps Indy ad firm, French designer to recast beer labels
Upland recently hired Indianapolis ad agency Young & Laramore to help streamline and unify its varied packaging themes.
Budding Pacers star George lands Gatorade contract
On Friday, Gatorade will introduce Pacer Paul George as its newest NBA spokesman in a lineup that already features prominent athletes such as Dwyane Wade, Peyton Manning, Serena Williams and Derek Jeter.
Olympics, storms boost local newscast ratings
The Indianapolis station enjoying the biggest bump was WTHR-TV Channel 13, whose network affiliate NBC and some of its own staff covered the games in Sochi.
Suburban news pubs headed for more mailboxes
Following the recent launch of magazine-style community newsletters in four more northern Indy communities, TownePost plans to add Greenwood to its stable.
IndyCar expected to sign Verizon as much-needed title sponsor
Verizon Wireless is set to sign a deal to become the title sponsor of the IndyCar Series beginning this season, sources familiar with the deal said Friday afternoon. The deal is reportedly worth $10 million a year for at least five years.
Legislation would allow ads on public school buses
The bill, approved by the Indiana Senate 49-0, would allow advertising on school buses in two Indianapolis neighborhoods and a school district just north of the city.
New state slogan clashes with city goal of cosmopolitan image
The state tourism department’s new tag line, “Honest to Goodness Indiana,” is so folksy that some wonder whether there’s a disconnect between what it says about the state and how the city of Indianapolis is trying to distinguish itself.
Ad agency Willow Marketing adds jobs
Indianapolis ad agency Willow Marketing has hired eight more employees since mid-2013, bringing its head count to 21. The jobs range from graphic designers to video producers to project coordinators. Even modest hiring in the public relations/marketing/advertising industry is notable given agency downsizings during the economic downturn, when many clients slashed their ad budgets. The […]
Local advertising agency boosts work force
Willow Marketing hires eight people following a brutal period of downsizing for most agencies, nearly doubling its staff.
Fox Sports Indiana cashing in on Pacers’ success
The Indiana Pacers are the hottest team in the National Basketball Association, and their winning ways are paying off for the team and its broadcast partner.
New book from ad agency vet offers restaurants food for thought
Veteran ad-agency man Charlie Hopper of Young & Laramore is starting to sound a little like comedian George Carlin. Did you ever notice how restaurants rely on tired ideas more than any other major advertiser? Hopper asks in his new book, “Selling Eating.”
Sales of NBA floor space off to slow start
The Indiana Pacers were the first NBA team to jump on the opportunity to sell advertising on the court. So far, just two other teams have followed suit.
Digital marketer growing Indy headquarters
StrataBlue plans to hire 25 people in early 2014 as the firm adds services.