While it’s way too early to tell whether the NextRadio app woos back listeners and generates big ad dollars for the radio industry, it’s safe to say it’s functional and idiot-resistant enough to warrant interest from the mobile masses.
WXIN-TV responds to the hype over Angela Buchman’s arrival at WTHR-TV with a billboard ad touting the clout of its Angela Ganote.
The Indiana Economic Development Corp. began last month running 15-second advertisements twice an hour promoting the state on the CBS Super Screen in Times Square.
The facility will include a 16-foot cyclorama—a curved wall that presents the illusion of an endless landscape.
Young & Laramore will introduce Ingersoll-Rand’s spinoff, while Hirons extends its Indianapolis Zoo account and plans to expand its staff.
One of the city’s top ad agencies is still waiting to see how a merger between French parent Publicis Groupe and New York-based Omnicom affects the local operation.
The city’s top-rated news station wants to crank up its signal, saying it’s had more than 40 complaints about reception from over-the-air viewers since the conversion to all-digital broadcasting.
Television and radio stations have grown fond of income from “issue ads” in recent years on everything from right-to-work legislation to immigration reform.
Vending machines aren’t the only reason the Fastenal brand is resonating.
Founding principal of 29-year-old Borshoff advertising agency, Myra Borshoff Cook, 65, and senior principal Erik Johnson, 62, have sold their ownership interest in recent years to three top executives at the firm, all of them women.
Newer entrants are chasing market share with convenient hours, quick decisions and narrower niches of customers.
New program is designed to lure Indiana residents to capital city with large discounts at hotels, attractions
As Indiana slashed its tourism budget, Michigan increased its widespread Pure Michigan ad campaign from $17 million to $27.4 million. Illinois, where budget problems have earned the state the nation’s worst credit rating—A3 by Moody’s Investors Service—spends more than twice as much as Michigan.
An app that would allow smartphones to receive FM radio signals like a transistor radio has been hailed as a way to help stations recapture listeners who fled to Web-based music streaming services.
The IndyCar Series’ quest to find a presenting sponsor that could eventually replace Izod as title sponsor—a task series officials earlier this year called their top sales priority—has taken a blow.
Last month, Los Angeles-based film producer/director Steve Zukerman filmed commercials inside an MCL Restaurant and Bakery at Allisonville Road and 86th Street and in the Carmel Arts & Design District.
Indianapolis ad agency Young & Laramore’s recent project for footwear giant New Balance included developing a video game intended to reach young consumers who’ve grown up with a smartphone as a bodily appendage.
Indianapolis-based Hirons & Co. has held the contract for 10 years. But earlier this year, the Indians decided it was time to see if Hirons or another agency had new ideas.
Former Indianapolis filmmaker Alex Kosene bases the story in a local advertising shoot for a Swiss watchmaker on his relationship with his developer dad.
The growing preference for online-based advertising, exemplified by Y&L’s new campaign for the national lawn-care service, is helping sow the seeds of traditional media’s decline.
