Menard lawyers question Trump’s value as spokeswoman
Attorneys for John Menard questioned how valuable Melania Trump actually is as a celebrity spokeswoman during an ongoing trial over a skincare marketing deal gone sour.
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Pacers land IEDC as court sponsor
The Indiana Pacers have brokered a deal with an unusual sponsor—the Indiana Economic Development Corp.—to become the first of 30 National Basketball Association teams to sell courtside ads emblazoned on the hardwood.
Local ad agency losing Simon work, cutting employees
Publicis Indianapolis, one of the top-billing agencies in the city, will lose about eight employees. President Tom Hirschauer will step down to become a consultant.
Car dealers curtail advertising boasts
Efforts by trade groups such as the Automobile Dealers Association of Indiana—and, more formidably, a recent crackdown by the Federal Trade Commission—have discouraged the use of potentially misleading ads.
Angie’s List’s believers, doomsayers dig in their heels
As Angie’s List approaches its second anniversary as a public company, investors remain as split as ever on whether the consumer-review company is wildly overvalued or a revolutionary Internet business still in its infancy.
Luck throws weight behind Body Armor with equity stake
Indianapolis Colts quarterback Andrew Luck said he wanted to prove himself on the field in the National Football League before pursuing sponsorship opportunities off it.
Emmis’ ‘NextRadio’ app mimics traditional FM radio
While it’s way too early to tell whether the NextRadio app woos back listeners and generates big ad dollars for the radio industry, it’s safe to say it’s functional and idiot-resistant enough to warrant interest from the mobile masses.
Fox59 takes jab at Buchman’s return in billboard ads
WXIN-TV responds to the hype over Angela Buchman’s arrival at WTHR-TV with a billboard ad touting the clout of its Angela Ganote.
Some ad execs unsure about Indiana’s NYC campaign
The Indiana Economic Development Corp. began last month running 15-second advertisements twice an hour promoting the state on the CBS Super Screen in Times Square.
TrendyMinds building a video production facility
The facility will include a 16-foot cyclorama—a curved wall that presents the illusion of an endless landscape.
Local advertising firms wrangle new business
Young & Laramore will introduce Ingersoll-Rand’s spinoff, while Hirons extends its Indianapolis Zoo account and plans to expand its staff.
Local Publicis office awaiting merger fallout
One of the city’s top ad agencies is still waiting to see how a merger between French parent Publicis Groupe and New York-based Omnicom affects the local operation.
WTHR to boost tower power on signal gripes
The city’s top-rated news station wants to crank up its signal, saying it’s had more than 40 complaints about reception from over-the-air viewers since the conversion to all-digital broadcasting.
Constitutional referendum on marriage could yield media bonanza
Television and radio stations have grown fond of income from “issue ads” in recent years on everything from right-to-work legislation to immigration reform.
Fastenal sponsorship deal draws NASCAR contracts
Vending machines aren’t the only reason the Fastenal brand is resonating.
Trio of women now owns Borshoff, city’s biggest ad firm
Founding principal of 29-year-old Borshoff advertising agency, Myra Borshoff Cook, 65, and senior principal Erik Johnson, 62, have sold their ownership interest in recent years to three top executives at the firm, all of them women.
Newcomer banks slice into ‘overheated’ Indianapolis market
Newer entrants are chasing market share with convenient hours, quick decisions and narrower niches of customers.
Indy tourism officials take aim at close-in target
New program is designed to lure Indiana residents to capital city with large discounts at hotels, attractions
Indiana tourism spending is fraction of nearby states’
As Indiana slashed its tourism budget, Michigan increased its widespread Pure Michigan ad campaign from $17 million to $27.4 million. Illinois, where budget problems have earned the state the nation’s worst credit rating—A3 by Moody’s Investors Service—spends more than twice as much as Michigan.
Emmis sees coupons as next frontier for radio apps
An app that would allow smartphones to receive FM radio signals like a transistor radio has been hailed as a way to help stations recapture listeners who fled to Web-based music streaming services.