Boutique Anderson ad agency expanding to Indianapolis
Four-person shop opening office downtown got its start at Flagship Enterprise incubator.
Four-person shop opening office downtown got its start at Flagship Enterprise incubator.
WTHR led in the ratings for its nightly newscasts during the May sweeps in the key 25-to-54-year-old demographic, but TV stations are rapidly losing these coveted viewers. The addition of popular meteorologist Angela Buchman could help Channel 13 staunch further losses.
Angie’s List Inc. alleges its trademarked name is being misused by a Colorado competitor to intercept people conducting Google searches for the Indianapolis-based contractor-ratings service.
The Indianapolis Motor Speedway is selling advertising along the world-famous, 103-year-old race course for the first time ever, a break with tradition that promises to boost its financial firepower as racetracks nationwide are struggling.
Third Street Partners, a marketing firm that hoped to land half a million dollars in corporate sponsorships for the city of Indianapolis, has received a four-year contract extension to bring home red meat.
Sports marketers call the genuineness and awe-shucks personality of new Indianapolis Colts quarterback Andrew luck a marketer’s dream. The line is forming to forge both for-profit and not-for-profit partnerships with the No. 1 NFL draft pick.
Magnitude already has landed several big clients, including the Indiana Pacers and Northwestern University.
The Indiana Pacers this month launched a six-figure advertising campaign—their biggest by far this season—featuring Larry Bird, coach Frank Vogel and a host of players. The blitz comes at an unusual time in the season.
The collection brings to light a bygone era in advertising when Block's and other big downtown department stores ruled the retail landscape and employed their own fashion illustrators.
It could've been Starbursts, Twizzlers or Sour Patch Kids. But when Trayvon Martin was fatally shot, he happened to be carrying a bag of Skittles.
Farm Bureau Insurance is putting its name on outdoor concert venue The Lawn at White River State Park under a sponsorship agreement with event promoter Live Nation Entertainment, the companies announced Tuesday.
Pratt Corp., a 66-year-old Indianapolis-based retail graphics firm that saw ambitious expansion plans come up short during the recession, has been acquired by Vomela Group of St. Paul, Minn.
USA Track & Field has repealed restrictions on uniform advertising that angered athletes across the country, but it remains to be seen whether athletes will take advantage of their renewed freedom.
Spurred by fundraising campaigns by local television stations, more than $1 million has been raised to help victims of last week’s devastating tornadoes in southern Indiana. In addition to doing a good thing, the stations are getting a marketing boost from their efforts.
Bruce Bryant founded Promotus Advertising with little experience as an entrepreneur. Through mentors, biblical scripture and hard-won experience, he has culled several tenets for staying solvent and keeping a clear head.
The Speedway Redevelopment Commission is threatening eminent domain against Clear Channel Outdoor Inc. because the billboard company won’t relinquish its lease rights at a key intersection.
The New York Giants’ 21-17 win over the New England Patriots in Sunday night’s Super Bowl narrowly missed drawing the highest major-market television rating in National Football League history.
Local TV news operations have built temporary studios downtown, budgeted thousands for overtime, assigned special Super Bowl beats to field reporters, and will broadcast hours of extra news coverage between now and Feb. 6, the day after Super Bowl XLVI.
The agreement calls for longtime salt supplier Cargill Inc. to give Indianapolis 125 tons of salt and five pickup trucks equipped with snow plows and salt spreaders.
The new agency owned by ad industry veterans is full service with an emphasis on branding.