Boutique Anderson ad agency expanding to Indianapolis
Four-person shop opening office downtown got its start at Flagship Enterprise incubator.
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Experts say Buchman’s move to WTHR could lift station’s ratings
WTHR led in the ratings for its nightly newscasts during the May sweeps in the key 25-to-54-year-old demographic, but TV stations are rapidly losing these coveted viewers. The addition of popular meteorologist Angela Buchman could help Channel 13 staunch further losses.
Angie’s List accuses competitor of deceptive ads
Angie’s List Inc. alleges its trademarked name is being misused by a Colorado competitor to intercept people conducting Google searches for the Indianapolis-based contractor-ratings service.
New ads reflect IMS’ more-aggressive sponsorship mindset
The Indianapolis Motor Speedway is selling advertising along the world-famous, 103-year-old race course for the first time ever, a break with tradition that promises to boost its financial firepower as racetracks nationwide are struggling.
City aims to attract additional sponsors
Third Street Partners, a marketing firm that hoped to land half a million dollars in corporate sponsorships for the city of Indianapolis, has received a four-year contract extension to bring home red meat.
New Colts quarterback a ‘marketer’s dream’
Sports marketers call the genuineness and awe-shucks personality of new Indianapolis Colts quarterback Andrew luck a marketer’s dream. The line is forming to forge both for-profit and not-for-profit partnerships with the No. 1 NFL draft pick.
MediaSauce co-owner leaves firm, starts new ad agency
Magnitude already has landed several big clients, including the Indiana Pacers and Northwestern University.
Pacers launch big ad campaign at unusual time
The Indiana Pacers this month launched a six-figure advertising campaign—their biggest by far this season—featuring Larry Bird, coach Frank Vogel and a host of players. The blitz comes at an unusual time in the season.
Advertising art to find home at historical society
The collection brings to light a bygone era in advertising when Block's and other big downtown department stores ruled the retail landscape and employed their own fashion illustrators.
Skittles joins food brands that become part of tragedy
It could've been Starbursts, Twizzlers or Sour Patch Kids. But when Trayvon Martin was fatally shot, he happened to be carrying a bag of Skittles.
Deal puts Farm Bureau’s name on downtown concert venue
Farm Bureau Insurance is putting its name on outdoor concert venue The Lawn at White River State Park under a sponsorship agreement with event promoter Live Nation Entertainment, the companies announced Tuesday.
Local graphics firm Pratt acquired by Minnesota company
Pratt Corp., a 66-year-old Indianapolis-based retail graphics firm that saw ambitious expansion plans come up short during the recession, has been acquired by Vomela Group of St. Paul, Minn.
USA Track & Field repeals controversial rules
USA Track & Field has repealed restrictions on uniform advertising that angered athletes across the country, but it remains to be seen whether athletes will take advantage of their renewed freedom.
Local businesses open wallets for tornado relief
Spurred by fundraising campaigns by local television stations, more than $1 million has been raised to help victims of last week’s devastating tornadoes in southern Indiana. In addition to doing a good thing, the stations are getting a marketing boost from their efforts.
LEADING QUESTIONS: Ad exec boils down rules for success
Bruce Bryant founded Promotus Advertising with little experience as an entrepreneur. Through mentors, biblical scripture and hard-won experience, he has culled several tenets for staying solvent and keeping a clear head.
Speedway’s plan for roundabout hits snag over billboard
The Speedway Redevelopment Commission is threatening eminent domain against Clear Channel Outdoor Inc. because the billboard company won’t relinquish its lease rights at a key intersection.
Super Bowl just misses major-market TV-rating record
The New York Giants’ 21-17 win over the New England Patriots in Sunday night’s Super Bowl narrowly missed drawing the highest major-market television rating in National Football League history.
TV stations prepare to unleash Super Bowl blitz
Local TV news operations have built temporary studios downtown, budgeted thousands for overtime, assigned special Super Bowl beats to field reporters, and will broadcast hours of extra news coverage between now and Feb. 6, the day after Super Bowl XLVI.
Naming-rights deal to benefit city’s snow-removal efforts
The agreement calls for longtime salt supplier Cargill Inc. to give Indianapolis 125 tons of salt and five pickup trucks equipped with snow plows and salt spreaders.
Axiom signs ad deal with Community Health Network
The new agency owned by ad industry veterans is full service with an emphasis on branding.