In exchange for donating $1 million to Center Grove schools so athletes don’t have to pay a new participation fee, local auto dealer Ray Skillman gets to post advertising signs on several athletic facilities, scoreboards and concession stands.
IMG College, a division of New York-based IMG Worldwide, will be the locally based college sports league’s exclusive multimedia partner.
One of the world’s largest communications firms has acquired a stake in Just Marketing International, a locally based motorsports marketing firm that has been valued at about $100 million.
Young & Laramore is back on the national stage with a new round of Stanley Steemer television commercials, which began airing in May. The quirky, humorous 15- and 30-second spots are gaining the Indianapolis agency national attention.
A deep round of layoffs at The Indianapolis Star is only the beginning of a major restructuring of the company's news operations, Publisher Karen Crotchfelt told IBJ in an interview Wednesday.
The Indianapolis Star on Tuesday laid off 62 employees including more than 15 percent of its newsroom staff in the latest round of cost-cutting by Gannett Co. Inc., the newspaper's parent company.
The Indianapolis-based retailer launched its first national advertising campaign using the tagline “We Help” and the Beatles song “Help!” as its soundtrack.
Andretti Autosport's purchase of an Indy 500 ride for bumped driver Ryan Hunter-Reay is an extreme example of the influence sponsors wield in the sport, but it's not unusual for motorsports teams to wheel and deal during race week.
Firm will handle advertising, marketing and digital promotions for the track formerly known as Indianapolis Raceway Park.
Indianapolis-based restaurant chain selects Kirshenbaum Bond Senecal & Partners as agency of record for its $18 million advertising account, ending about two years of uncertainty surrounding its marketing efforts.
Boost Media & Entertainment’s MyStationApp targets independent radio stations such as WTTS-FM 92.3 in Bloomington, which is having success with the product.
A TV commercial for jeweler Reis-Nichols has launched filmmakers Sami Mustaklem and Alex Kosene into the advertising business. Their firm, 3rd Strand, has a growing list of clients seeking their unique storytelling approach.
A rejuvenating massage and facial were the inspiration for Jennifer Rubenstein to found Simply Well LLC, a marketing business that launched the Simply Well Book in September. The book features offers from 46 locally owned salons, organic markets, yoga studios and similar businesses.
Strategic Marketing & Research Inc., commonly known as SMARI, measures ad effectiveness for several states, attractions.
The insurer’s new campaign, developed by local advertising firm Young & Laramore, focuses on real-life situations amid a crowded field of competitors.
The press association hired a former marketing director for Columbus-based Home News Enterprises in late 2009 to spearhead the service.
Young & Laramore will coordinate national ad campaigns for the Marysville, Ohio-based Scotts LawnService. With 46 employees, Y&L is the third-largest ad agency in Indianapolis.
Indianapolis-based The Jackson Group had 132 employees in mid-2010, ranking it the sixth-largest woman-owned business in the area, according to IBJ research.
An Arizona newspaper executive is set to take over as publisher of The Indianapolis Star, replacing Michael Kane.
Former Finish Line executive Kevin Flynn is now a partner and will handle the agency’s day-to-day operations, taking over from Paula MacVittie.
