Marketing firm MB2 Advertising lands high-profile global account
The local firm will provide Georgia-based EyeLevel Interactive with a variety of media services.
Advertising
Articles
PR firm Hetrick Communications closing shop
After 18 years, one of the city’s biggest and best-known communications firms is going out of business on Sept. 30.
Court affirms Murat Centre renaming decision
A state appellate court upheld a lower court's dismissal of a lawsuit that sought to block the Old National Centre naming rights deal.
Williams Randall lands Mike’s Car Wash ad account
Locally based Williams Randall will be Mike's agency of record.
Hampton Inn to become Bud Light Hotel during Super Bowl
The Bud Light name and logo will replace Hampton's all over the hotel, from the outside signage and canopies to the in-room soap, shampoo and pens.
Artist complains about removal of public art from Indy airport
Local artist James Wille Faust is crying foul over a decision to replace his $150,000 work with advertising at the Indianapolis International Airport.
Emmis’ local radio stations get big lift from new ratings system
During the quarter ended May 31, ratings at Emmis Communications’ four local stations greatly outpaced other stations in the market.
Skillman gives $1M to Center Grove schools
In exchange for donating $1 million to Center Grove schools so athletes don’t have to pay a new participation fee, local auto dealer Ray Skillman gets to post advertising signs on several athletic facilities, scoreboards and concession stands.
Horizon League scores five-year deal with IMG
IMG College, a division of New York-based IMG Worldwide, will be the locally based college sports league’s exclusive multimedia partner.
Communications giant WPP buys stake in Just Marketing
One of the world’s largest communications firms has acquired a stake in Just Marketing International, a locally based motorsports marketing firm that has been valued at about $100 million.
Quirky ads put local agency in national spotlight
Young & Laramore is back on the national stage with a new round of Stanley Steemer television commercials, which began airing in May. The quirky, humorous 15- and 30-second spots are gaining the Indianapolis agency national attention.
More changes coming to Star in wake of layoffs
A deep round of layoffs at The Indianapolis Star is only the beginning of a major restructuring of the company's news operations, Publisher Karen Crotchfelt told IBJ in an interview Wednesday.
Indianapolis Star lays off 62 in cost-saving purge
The Indianapolis Star on Tuesday laid off 62 employees including more than 15 percent of its newsroom staff in the latest round of cost-cutting by Gannett Co. Inc., the newspaper's parent company.
HHGregg gets ‘Help’ from Beatles to sell big screens
The Indianapolis-based retailer launched its first national advertising campaign using the tagline “We Help” and the Beatles song “Help!” as its soundtrack.
Teams scramble to please sponsors during race week
Andretti Autosport's purchase of an Indy 500 ride for bumped driver Ryan Hunter-Reay is an extreme example of the influence sponsors wield in the sport, but it's not unusual for motorsports teams to wheel and deal during race week.
MZD signs agency deal with Lucas Oil Raceway
Firm will handle advertising, marketing and digital promotions for the track formerly known as Indianapolis Raceway Park.
New York firm wins Steak n Shake ad account
Indianapolis-based restaurant chain selects Kirshenbaum Bond Senecal & Partners as agency of record for its $18 million advertising account, ending about two years of uncertainty surrounding its marketing efforts.
Local firm making noise with app for radio stations
Boost Media & Entertainment’s MyStationApp targets independent radio stations such as WTTS-FM 92.3 in Bloomington, which is having success with the product.
Aspiring filmmaker scores hit with jewelry ad
A TV commercial for jeweler Reis-Nichols has launched filmmakers Sami Mustaklem and Alex Kosene into the advertising business. Their firm, 3rd Strand, has a growing list of clients seeking their unique storytelling approach.
Marketing entrepreneur’s career takes healthy turn
A rejuvenating massage and facial were the inspiration for Jennifer Rubenstein to found Simply Well LLC, a marketing business that launched the Simply Well Book in September. The book features offers from 46 locally owned salons, organic markets, yoga studios and similar businesses.