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Bogus online reviews targeted by regulators with new, proposed bans
The Federal Trade Commission proposed a new rule Friday that would ban paying for reviews, suppressing honest reviews, selling fake social media engagement and more.
The Federal Trade Commission proposed a new rule Friday that would ban paying for reviews, suppressing honest reviews, selling fake social media engagement and more.
Emmis was the lead investor in Anzu, an Israel-based company that has developed technology that allows companies to insert targeted ads into video games in a nonintrusive way.
The campaign commercial, created by Bullhorn Communications, will run on Indianapolis television stations from July 3 until July 16 and cost the campaign $603,000.
Indianapolis Mayor Joe Hogsett’s 30-second video ad focuses on the Indianapolis Metropolitan Police Department. Opponent Jefferson Shreve has not yet advertised during the general election cycle, but will within the next week, his campaign told IBJ.
Some radio station owners and advertisers contend that losing access to the car dashboard will indeed be a death blow to many of the nation’s 4,185 AM stations.
The lawsuit alleges that Google holds a virtual monopoly in online advertising that works to the detriment of consumers.
Google on Monday filed a motion to dismiss a Department of Justice lawsuit that aims to break up its alleged monopoly in online advertising, the company’s first salvo in a case widely seen as a test of the Biden administration’s ability to rein in the tech industry.
The question for the court has to do with whether the manufacturer infringed on Jack Daniel’s trademarks with its bottle-shaped chew toy or whether the product is just a “playful dog-toy parody.”
Shreve, a wealthy businessman and former City-County Councilor, is spending more than $220,000 on the TV spot that started airing last weekend.
Indianapolis businessman Jefferson Shreve, a Republican, appears to be the first of this year’s Indianapolis mayoral candidates to begin advertising.
A new report concludes major brands are exaggerating how ambitious their efforts to cut greenhouse gas emissions are—in effect misleading consumers, investors and governments.
The “boneless wing” is a thriving and delicious deception. It’s part of a subset of foods that are popular but also aren’t really what they say they are.
Mark Evans, executive vice president of ad sales for Fox Sports, said a few ads went for more than $7 million for a 30-second spot. Most sold between $6 million and $7 million.
The government alleged in the complaint that Google is looking to “neutralize or eliminate” rivals in the online ad marketplace through acquisitions and to force advertisers to use its products by making it difficult to use competitors’ offerings.
More than a third of Twitter’s top 100 marketers have not advertised on the social media network in the past two weeks, a Washington Post analysis of marketing data found.
The latest erratic move on the minds of major advertisers—that the company depends on for revenue—was Musk’s decision to abolish a new “official” label on high-profile Twitter accounts just hours after introducing it.
Neither company is saying the other is wrong, but neither is backing down, either. The result is confusion, most notably for advertisers.
Netflix’s 15-year-old streaming service has until now been commercial free, but the Los Gatos, California, company decided to head in a new direction six months ago after reporting its first loss in subscribers in more than a decade.
Some say doctors are raising the issue just to protect their turf and status.
Facebook executives warned that marketers are pulling back spending in part because of an uncertain economic environment, which has some experts warning a recession could be on the horizon.