Gubernatorial candidate Chambers launches first campaign ad
Brad Chambers’ campaign said the one-minute video was backed by a seven-figure ad buy across the state. It came just 21 days after he entered the race.
Advertising
Articles
Food ads in crosshairs as Burger King, others face lawsuits for false advertising
Food ads have long made their subjects look bigger, juicier and crispier. Some consumers say those mouthwatering ads cross the line into deception, and that’s leading to a growing number of lawsuits.
Doden launches first TV ad in Indiana governor’s race
Eric Doden, the Fort Wayne developer running for governor, is throwing $2 million behind the first television and digital advertising buy in the 2024 gubernatorial race, his campaign announced Tuesday.
Taco Bell sued for false advertising over skimpy fillings
The suit accuses Taco Bell of “unfair and materially misleading advertising” and is seeking upward of $5 million from the chain for alleged violations of law banning unfair and deceptive trade practices.
PR agency Hirons promotes COO to CEO
One of the largest advertising and public relations agencies in Indianapolis has a new leader following the promotion of Deana Haworth.
Bogus online reviews targeted by regulators with new, proposed bans
The Federal Trade Commission proposed a new rule Friday that would ban paying for reviews, suppressing honest reviews, selling fake social media engagement and more.
Emmis leads $48M investment into Israel-based ad-tech startup
Emmis was the lead investor in Anzu, an Israel-based company that has developed technology that allows companies to insert targeted ads into video games in a nonintrusive way.
Shreve releases first general-election TV ad in race against Hogsett
The campaign commercial, created by Bullhorn Communications, will run on Indianapolis television stations from July 3 until July 16 and cost the campaign $603,000.
Hogsett releases first campaign ad in mayoral race against Shreve
Indianapolis Mayor Joe Hogsett’s 30-second video ad focuses on the Indianapolis Metropolitan Police Department. Opponent Jefferson Shreve has not yet advertised during the general election cycle, but will within the next week, his campaign told IBJ.
End of a love affair: Automakers eliminating AM radio from many new cars
Some radio station owners and advertisers contend that losing access to the car dashboard will indeed be a death blow to many of the nation’s 4,185 AM stations.
Judge rules against Google, allows antitrust case to proceed
The lawsuit alleges that Google holds a virtual monopoly in online advertising that works to the detriment of consumers.
Google seeks dismissal of federal lawsuit alleging advertising monopoly
Google on Monday filed a motion to dismiss a Department of Justice lawsuit that aims to break up its alleged monopoly in online advertising, the company’s first salvo in a case widely seen as a test of the Biden administration’s ability to rein in the tech industry.
UPDATE: Supreme Court chews on Jack Daniel’s dog toy dispute
The question for the court has to do with whether the manufacturer infringed on Jack Daniel’s trademarks with its bottle-shaped chew toy or whether the product is just a “playful dog-toy parody.”
Republican Shreve expands mayoral campaign advertising to TV
Shreve, a wealthy businessman and former City-County Councilor, is spending more than $220,000 on the TV spot that started airing last weekend.
Republican mayoral candidate Shreve hits the airwaves
Indianapolis businessman Jefferson Shreve, a Republican, appears to be the first of this year’s Indianapolis mayoral candidates to begin advertising.
Report: Companies’ climate targets not what they claim to be
A new report concludes major brands are exaggerating how ambitious their efforts to cut greenhouse gas emissions are—in effect misleading consumers, investors and governments.
How the ‘boneless wing’ became a tasty culinary lie
The “boneless wing” is a thriving and delicious deception. It’s part of a subset of foods that are popular but also aren’t really what they say they are.
For Super Bowl ads this year, crypto is out, booze is in
Mark Evans, executive vice president of ad sales for Fox Sports, said a few ads went for more than $7 million for a 30-second spot. Most sold between $6 million and $7 million.
Justice Department sues Google over digital advertising dominance
The government alleged in the complaint that Google is looking to “neutralize or eliminate” rivals in the online ad marketplace through acquisitions and to force advertisers to use its products by making it difficult to use competitors’ offerings.
Many top advertisers skittish about Twitter under Musk
More than a third of Twitter’s top 100 marketers have not advertised on the social media network in the past two weeks, a Washington Post analysis of marketing data found.