Articles

Advertising veterans launch new agency

Three Indianapolis advertising and marketing veterans have launched a new full-service agency. While the timing might not
be great—with the swooning economy—Dave Lesh, Bruce Dean and Bill Hendrickson think they have the experience to
forge a solid business.

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Slumping NBC could drag down Channel 13

Early ratings from the all-important May sweeps suggest WTHR-TV Channel 13’s 15-year reign as king of local television news
is secure for now. But the big test will come this fall when NBC’s weakening prime-time lineup is expected to put the ratings
crown in play.

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How IBJ is surviving the recession

This economy has been tough on just about everybody.
No matter what your choice of media, you can’t escape the news about companies and entire industries challenged by the recession. But what about the folks doing all that reporting?

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ChaCha co-founder dancing to different drum

ChaCha Search Inc. co-founder Brad Bostic has stepped down as president of the human-assisted Internet search company, which
is struggling to turn a profit in a dismal advertising climate, but he hasn’t left. "Brad is still engaged with the company
as a director, co-founder and consultant," said co-founder and CEO Scott Jones.

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Brand Acceleration expands

Indianapolis-based Brand Acceleration Inc. has announced an expansion of its service area to include the South-Atlantic and Mid-Atlantic states.

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Clarian ads win major award

Indianapolis ad firm The Heavyweights and its local client Clarian Health have won one of the ad industry’s biggest awards
for one component of Clarian’s “A Call to Change” campaign.

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