Marketing employees open own computer-generated motion graphics business
The three principals of The Basement Design and Motion left another firm to set their own course in the world of Web convergence
marketing.
Advertising
Articles
The state of the newspaper industry is no joke; Star parent making money, but paper far from secure
Today, life without a daily newspaper isn’t so farfetched.
Bankrupt firm’s creditors unlikely to rubber-stamp sale
Norwood Promotional Products Inc. suggests it’s positioned to sail through bankruptcy, thanks to a pending-sales agreement. But creditors, owed nearly $300 million, are expected to balk.
Slumping NBC could drag down Channel 13
Early ratings from the all-important May sweeps suggest WTHR-TV Channel 13’s 15-year reign as king of local television news
is secure for now. But the big test will come this fall when NBC’s weakening prime-time lineup is expected to put the ratings
crown in play.
How IBJ is surviving the recession
This economy has been tough on just about everybody.
No matter what your choice of media, you can’t escape the news about companies and entire industries challenged by the recession. But what about the folks doing all that reporting?
ChaCha co-founder dancing to different drum
ChaCha Search Inc. co-founder Brad Bostic has stepped down as president of the human-assisted Internet search company, which
is struggling to turn a profit in a dismal advertising climate, but he hasn’t left. "Brad is still engaged with the company
as a director, co-founder and consultant," said co-founder and CEO Scott Jones.
Mayor hopes to fix budget by offering naming rights to city-owned properties
City officials want to raise money by selling sponsorships, advertising and possibly even naming-rights deals for city-owned
properties as they attempt to chip away at a projected $23 million deficit in the municipal budget.
Local marketing firm expands Dairy Queen coverage
Optimedia Indianapolis recently signed a deal to handle 11 new Dairy Queen media markets in addition to the 23 currently held.
Steak n Shake nixes $4M contract with ad firm after less than 3 months
Less than three months after hiring a new advertising agency, Steak n Shake has jettisoned and is now suing Georgia-based The Varnson Group.
Brand Acceleration expands
Indianapolis-based Brand Acceleration Inc. has announced an expansion of its service area to include the South-Atlantic and Mid-Atlantic states.
Clarian ads win major award
Indianapolis ad firm The Heavyweights and its local client Clarian Health have won one of the ad industry’s biggest awards
for one component of Clarian’s “A Call to Change” campaign.
Y&L starts digital unit; first rollout in decade
Young & Laramore, the city’s largest advertising agency, has launched a division focusing on digital and design work.
Company banks on targeted texting
Steven Dickerson realized the potential for mobile advertisements when he saw his daughter texting.
Tennis tournament goes on advertising offensive
The Indianapolis Tennis Championships (formerly the RCA Championships) has for the first time hired an advertising agency to boost ticket sales.
Indianapolis AdClub gets major overhaul
The Indianapolis AdClub is getting another face-lift, and this time some heavy hitters are coming in to make the changes.
City of Lawrence, billboard firms tangle with Marion County planners
What started as a dispute over a pair of digital billboards in Lawrence has evolved into a battle with broad implications
for Marion County.
Tourists rank Indianapolis as the second-most-popular Midwestern destination
Fueled by a $740,000 regional advertising campaign, local tourism spending went sky high even as the economy was in a free
fall.
Y&L ad firm making ‘significant’ staff cuts
Young & Laramore is making what it says are “significant” staff cuts in the wake of losing the Steak n Shake account.
Steak n Shake seeks younger customers
Steak n Shake hopes to create buzz with its new marketing plan targeting youth.
Here are tips for small biz survival during recession
For small businesses to survive, they must be prepared to withstand economic difficulties for some time…