New federal robo-call law less strict than Indiana’s
A new federal regulation that prohibits the use of auto-dialing machines to make prerecorded telephone calls isn’t as strict
as the one already in use in Indiana.
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MB2 Advertising opens office to serve Chicago region
Indianapolis-based Miles Brinson Brown, also known as MB2 Advertising, is opening an office in Chicago Sept. 1. MB2 will be
represented by Account Coordinator Victor Tinnish in the Chicago market area.
MillerWhite signs deal with Shelby County Development Corp.
MillerWhite LLC, an Indianapolis-based marketing and communications firm, recently signed a deal to produce
a new logo, tag line and Web site for the Shelby County Development Corp., a Shelbyville-based economic development organization.
Marsh promotion cancellation sparks anger
Marsh Supermarkets’ decision to stop honoring a $10 online coupon just days after introducing the promotion has angered
hundreds of followers of the grocer’s Facebook page.
Advertising veterans launch new agency
Three Indianapolis advertising and marketing veterans have launched a new full-service agency. While the timing might not
be great—with the swooning economy—Dave Lesh, Bruce Dean and Bill Hendrickson think they have the experience to
forge a solid business.
Local ad firm does all-nighter for charities in need
Vision3, a local advertising and marketing firm, is offering free creative services to area not-for-profits Aug. 27. Application deadline for Vision3’s third annual CreateAthon is July 20.
Production company to donate PSA
Bennett Innovation is celebrating its 25th year by giving away $25,000 in services to a worthy not-for-profit.
Marketing employees open own computer-generated motion graphics business
The three principals of The Basement Design and Motion left another firm to set their own course in the world of Web convergence
marketing.
The state of the newspaper industry is no joke; Star parent making money, but paper far from secure
Today, life without a daily newspaper isn’t so farfetched.
Bankrupt firm’s creditors unlikely to rubber-stamp sale
Norwood Promotional Products Inc. suggests it’s positioned to sail through bankruptcy, thanks to a pending-sales agreement. But creditors, owed nearly $300 million, are expected to balk.
Slumping NBC could drag down Channel 13
Early ratings from the all-important May sweeps suggest WTHR-TV Channel 13’s 15-year reign as king of local television news
is secure for now. But the big test will come this fall when NBC’s weakening prime-time lineup is expected to put the ratings
crown in play.
How IBJ is surviving the recession
This economy has been tough on just about everybody.
No matter what your choice of media, you can’t escape the news about companies and entire industries challenged by the recession. But what about the folks doing all that reporting?
ChaCha co-founder dancing to different drum
ChaCha Search Inc. co-founder Brad Bostic has stepped down as president of the human-assisted Internet search company, which
is struggling to turn a profit in a dismal advertising climate, but he hasn’t left. "Brad is still engaged with the company
as a director, co-founder and consultant," said co-founder and CEO Scott Jones.
Mayor hopes to fix budget by offering naming rights to city-owned properties
City officials want to raise money by selling sponsorships, advertising and possibly even naming-rights deals for city-owned
properties as they attempt to chip away at a projected $23 million deficit in the municipal budget.
Local marketing firm expands Dairy Queen coverage
Optimedia Indianapolis recently signed a deal to handle 11 new Dairy Queen media markets in addition to the 23 currently held.
Steak n Shake nixes $4M contract with ad firm after less than 3 months
Less than three months after hiring a new advertising agency, Steak n Shake has jettisoned and is now suing Georgia-based The Varnson Group.
Brand Acceleration expands
Indianapolis-based Brand Acceleration Inc. has announced an expansion of its service area to include the South-Atlantic and Mid-Atlantic states.
Clarian ads win major award
Indianapolis ad firm The Heavyweights and its local client Clarian Health have won one of the ad industry’s biggest awards
for one component of Clarian’s “A Call to Change” campaign.
Y&L starts digital unit; first rollout in decade
Young & Laramore, the city’s largest advertising agency, has launched a division focusing on digital and design work.
Company banks on targeted texting
Steven Dickerson realized the potential for mobile advertisements when he saw his daughter texting.