Articles

Billboards enter digital era

Remote-controlled digital billboards are revolutionizing the outdoor advertising industry nationwide, but a city prohibition
against the medium is preventing a rollout here.

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Advertising in high-definition still fuzzy

Production companies here say advertisements they’ve produced using high-definition technology are being held hostage by local television affiliates that have no way of showing them. The TV stations counter that they’re working as fast as they can to get up to speed.

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Emmis swings unique advertising deal with Google

Emmis Communications Corp. is turning to Google in its search for relief from a radio-industry slump. The local media company
is tapping the power of the popular Internet search engine to sell advertising for its Indianapolis and New York radio properties.

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MZD Urban division gains momentum

As head of MZD Urban, a division of one of the city’s largest advertising agencies–MZD Advertising–Troy Julian Gipson is
ready to take the city into the future of multicultural marketing.

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Mellencamp a reluctant pitchman in Chevy ad

U.S. celebrities making pitches for large corporations is nothing new. But John Mellencamp has been long known as an artistic purist with a disdain for commercialism. His debut this fall as a pitchman for Chevrolet’s Silverado pickup truck has surprised many and touched off a torrent of criticism.

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