Emmis Communications Corp. is turning to Google in its search for relief from a radio-industry slump. The local media company
is tapping the power of the popular Internet search engine to sell advertising for its Indianapolis and New York radio properties.
Hhgregg’s decision to take its $20-million-plus advertising account out of state is sending shock waves through the local
creative community. The Indianapolis-based electronics and appliance retailer’s longtime agency of record, Pearson McMahon
Fletcher England, will lose a third of its staff as a result, including three of five active partners.
As head of MZD Urban, a division of one of the city’s largest advertising agencies–MZD Advertising–Troy Julian Gipson is
ready to take the city into the future of multicultural marketing.
HH Gregg–under increasing market pressure–has put its multimillion-dollar advertising account up for bid, and Pearson McMahon
Fletcher England this month decided not to pursue the contract it has held for an unprecedented 24 years.
U.S. celebrities making pitches for large corporations is nothing new. But John Mellencamp has been long known as an artistic purist with a disdain for commercialism. His debut this fall as a pitchman for Chevrolet’s Silverado pickup truck has surprised many and touched off a torrent of criticism.
