How the ‘boneless wing’ became a tasty culinary lie
The “boneless wing” is a thriving and delicious deception. It’s part of a subset of foods that are popular but also aren’t really what they say they are.
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For Super Bowl ads this year, crypto is out, booze is in
Mark Evans, executive vice president of ad sales for Fox Sports, said a few ads went for more than $7 million for a 30-second spot. Most sold between $6 million and $7 million.
Justice Department sues Google over digital advertising dominance
The government alleged in the complaint that Google is looking to “neutralize or eliminate” rivals in the online ad marketplace through acquisitions and to force advertisers to use its products by making it difficult to use competitors’ offerings.
Many top advertisers skittish about Twitter under Musk
More than a third of Twitter’s top 100 marketers have not advertised on the social media network in the past two weeks, a Washington Post analysis of marketing data found.
Musk seeks to reassure advertisers on Twitter after chaos
The latest erratic move on the minds of major advertisers—that the company depends on for revenue—was Musk’s decision to abolish a new “official” label on high-profile Twitter accounts just hours after introducing it.
Nielsen, Amazon Prime spar over NFL football audience
Neither company is saying the other is wrong, but neither is backing down, either. The result is confusion, most notably for advertisers.
Netflix sets $7 monthly price for its ad-supported service
Netflix’s 15-year-old streaming service has until now been commercial free, but the Los Gatos, California, company decided to head in a new direction six months ago after reporting its first loss in subscribers in more than a decade.
New law clamps down on certain medical titles in advertising
Some say doctors are raising the issue just to protect their turf and status.
Facebook reports first-ever decline in revenue, hinting at darkening economy
Facebook executives warned that marketers are pulling back spending in part because of an uncertain economic environment, which has some experts warning a recession could be on the horizon.
Shell-Pennzoil inks 5-year extension across Penske portfolio
Roger Penske signed the extension with Shell-Pennzoil on Thursday that covers Team Penske, IndyCar, Indianapolis Motor Speedway and most of Penske’s portfolio.
Social media hammered by mounting questions over advertising
Social media companies are competing for the same pool of advertising money that is increasingly under threat from spiking inflation and also changes at Apple Inc. that can restrict the information social media platforms can collect on users, a big selling point for advertisers.
Americans have bet $125B on sports in four years since legalization
In just four years, the industry has worked itself into the daily lives of millions of Americans—from those who plunk down money hoping for a certain outcome to those who watch TV broadcasts with odds calculations to those struggling with gambling problems.
Carmel man gets two years in federal prison for defrauding ad agency
U.S. District Judge Sarah Evans Barker ordered Jeffrey Gasior to pay restitution of $736,221 after he pleaded guilty to three counts of fraud.
FTC sues Intuit to stop ‘bait-and-switch’ TurboTax ads
The consumer protection agency said Tuesday that millions of consumers cannot actually use the free tax-prep software option—two-thirds of tax filers in 2020. They are ineligible, the agency says, if they are gig workers or earn farm income, for example.
Media measuring company Nielsen to be acquired in $16B deal
Viewing data collected by Nielsen plays a big role in determining where billions in advertising dollars are spent each year. The company itself has annual global revenue of about $3.5 billion.
Super Bowl advertising goes heavy on nostalgia, star power
Advertisers shelled out up to $7 million for 30 seconds of airtime during the Super Bowl, so they pulled out all the stops to win over the estimated 100 million people that tune into the game.
Ad agency Young & Laramore gets first new CEO in 25 years
Tom Denari has been promoted to succeed Paul Knapp, who is stepping away from day-to-day operations at the agency for the first time since joining the firm in 1996.
ESPN has $400M in college football playoff ads at risk from COVID
The national spike in COVID-19 cases imperils hundreds of millions of dollars in college football playoff advertising for Walt Disney Co.’s ESPN sports network because of the growing risk games might be canceled, Bloomberg Intelligence estimated in a note Tuesday.
Sports betting ads: Industry weighs how much is too much?
Bill Miller, president of the American Gaming Association—the gambling industry’s national trade association—called the current level of sports betting ads “an unsustainable arms race.”
Feds warn companies: Fake online reviews could lead to fines
Federal regulators say they are cracking down on “an explosion” of businesses’ use of fake reviews and other misleading messages to promote their products and services on social media.