The government alleged in the complaint that Google is looking to “neutralize or eliminate” rivals in the online ad marketplace through acquisitions and to force advertisers to use its products by making it difficult to use competitors’ offerings.
More than a third of Twitter’s top 100 marketers have not advertised on the social media network in the past two weeks, a Washington Post analysis of marketing data found.
The latest erratic move on the minds of major advertisers—that the company depends on for revenue—was Musk’s decision to abolish a new “official” label on high-profile Twitter accounts just hours after introducing it.
Neither company is saying the other is wrong, but neither is backing down, either. The result is confusion, most notably for advertisers.
Netflix’s 15-year-old streaming service has until now been commercial free, but the Los Gatos, California, company decided to head in a new direction six months ago after reporting its first loss in subscribers in more than a decade.
Some say doctors are raising the issue just to protect their turf and status.
Facebook executives warned that marketers are pulling back spending in part because of an uncertain economic environment, which has some experts warning a recession could be on the horizon.
Roger Penske signed the extension with Shell-Pennzoil on Thursday that covers Team Penske, IndyCar, Indianapolis Motor Speedway and most of Penske’s portfolio.
Social media companies are competing for the same pool of advertising money that is increasingly under threat from spiking inflation and also changes at Apple Inc. that can restrict the information social media platforms can collect on users, a big selling point for advertisers.
In just four years, the industry has worked itself into the daily lives of millions of Americans—from those who plunk down money hoping for a certain outcome to those who watch TV broadcasts with odds calculations to those struggling with gambling problems.
U.S. District Judge Sarah Evans Barker ordered Jeffrey Gasior to pay restitution of $736,221 after he pleaded guilty to three counts of fraud.
The consumer protection agency said Tuesday that millions of consumers cannot actually use the free tax-prep software option—two-thirds of tax filers in 2020. They are ineligible, the agency says, if they are gig workers or earn farm income, for example.
Viewing data collected by Nielsen plays a big role in determining where billions in advertising dollars are spent each year. The company itself has annual global revenue of about $3.5 billion.
Advertisers shelled out up to $7 million for 30 seconds of airtime during the Super Bowl, so they pulled out all the stops to win over the estimated 100 million people that tune into the game.
Tom Denari has been promoted to succeed Paul Knapp, who is stepping away from day-to-day operations at the agency for the first time since joining the firm in 1996.
The national spike in COVID-19 cases imperils hundreds of millions of dollars in college football playoff advertising for Walt Disney Co.’s ESPN sports network because of the growing risk games might be canceled, Bloomberg Intelligence estimated in a note Tuesday.
Bill Miller, president of the American Gaming Association—the gambling industry’s national trade association—called the current level of sports betting ads “an unsustainable arms race.”
Federal regulators say they are cracking down on “an explosion” of businesses’ use of fake reviews and other misleading messages to promote their products and services on social media.
Indiana University quarterback Michael Penix Jr. is cashing in before he goes under center for the team’s season opener Saturday at No. 18 Iowa. It’s the first time a motorsports league has paid prominent college players to help sell tickets.
Like many of the other benchmarks noted this week by the Pew Research Center in the first of a series of reports on the state of the news media, that’s not necessarily good news.
