Shell-Pennzoil inks 5-year extension across Penske portfolio
Roger Penske signed the extension with Shell-Pennzoil on Thursday that covers Team Penske, IndyCar, Indianapolis Motor Speedway and most of Penske’s portfolio.
Roger Penske signed the extension with Shell-Pennzoil on Thursday that covers Team Penske, IndyCar, Indianapolis Motor Speedway and most of Penske’s portfolio.
Social media companies are competing for the same pool of advertising money that is increasingly under threat from spiking inflation and also changes at Apple Inc. that can restrict the information social media platforms can collect on users, a big selling point for advertisers.
In just four years, the industry has worked itself into the daily lives of millions of Americans—from those who plunk down money hoping for a certain outcome to those who watch TV broadcasts with odds calculations to those struggling with gambling problems.
U.S. District Judge Sarah Evans Barker ordered Jeffrey Gasior to pay restitution of $736,221 after he pleaded guilty to three counts of fraud.
The consumer protection agency said Tuesday that millions of consumers cannot actually use the free tax-prep software option—two-thirds of tax filers in 2020. They are ineligible, the agency says, if they are gig workers or earn farm income, for example.
Viewing data collected by Nielsen plays a big role in determining where billions in advertising dollars are spent each year. The company itself has annual global revenue of about $3.5 billion.
Advertisers shelled out up to $7 million for 30 seconds of airtime during the Super Bowl, so they pulled out all the stops to win over the estimated 100 million people that tune into the game.
Tom Denari has been promoted to succeed Paul Knapp, who is stepping away from day-to-day operations at the agency for the first time since joining the firm in 1996.
The national spike in COVID-19 cases imperils hundreds of millions of dollars in college football playoff advertising for Walt Disney Co.’s ESPN sports network because of the growing risk games might be canceled, Bloomberg Intelligence estimated in a note Tuesday.
Bill Miller, president of the American Gaming Association—the gambling industry’s national trade association—called the current level of sports betting ads “an unsustainable arms race.”
Federal regulators say they are cracking down on “an explosion” of businesses’ use of fake reviews and other misleading messages to promote their products and services on social media.
Indiana University quarterback Michael Penix Jr. is cashing in before he goes under center for the team’s season opener Saturday at No. 18 Iowa. It’s the first time a motorsports league has paid prominent college players to help sell tickets.
Like many of the other benchmarks noted this week by the Pew Research Center in the first of a series of reports on the state of the news media, that’s not necessarily good news.
The media landscape is in the throes of dramatic change that creates uncertainty but also adds to the value of events like the NCAA Men’s Basketball Tournament that attract huge live audiences.
One of Indianapolis’ oldest companies, Indianapolis Power & Light Co., is testing whether putting on a whole new look will help it get more recognition and affection than utilities’ normally see.
The subscriptions will allow Twitter to tap into a broader range of revenue sources in a world where online advertising is dominated by a Facebook-Google duopoly.
Among them: Amazon shows off a sexy new body for its Alexa assistant, Dan Levy apologizes for eating M&M’s and Bud Light Seltzer Lemonade makes a downpour of lemons a metaphor for 2020’s troubles.
The TV spot, which will be broadcast in six markets throughout the state, will feature the family of an Indiana athletic director who died of COVID-19.
The pandemic has cut sharply into sales for many Super Bowl advertisers. With pricey ads costing an estimated $5.5 million for 30 seconds during the Feb. 7 broadcast on CBS, some may have decided it’s not worth it this year.
A three-year educational and marketing effort in Indiana called “Know the Facts” aims to build interest through simple, understated messages on billboards, buses, broadcast commercials and social media.