Indiana University quarterback Michael Penix Jr. is cashing in before he goes under center for the team’s season opener Saturday at No. 18 Iowa. It’s the first time a motorsports league has paid prominent college players to help sell tickets.
Like many of the other benchmarks noted this week by the Pew Research Center in the first of a series of reports on the state of the news media, that’s not necessarily good news.
The media landscape is in the throes of dramatic change that creates uncertainty but also adds to the value of events like the NCAA Men’s Basketball Tournament that attract huge live audiences.
One of Indianapolis’ oldest companies, Indianapolis Power & Light Co., is testing whether putting on a whole new look will help it get more recognition and affection than utilities’ normally see.
The subscriptions will allow Twitter to tap into a broader range of revenue sources in a world where online advertising is dominated by a Facebook-Google duopoly.
Among them: Amazon shows off a sexy new body for its Alexa assistant, Dan Levy apologizes for eating M&M’s and Bud Light Seltzer Lemonade makes a downpour of lemons a metaphor for 2020’s troubles.
The TV spot, which will be broadcast in six markets throughout the state, will feature the family of an Indiana athletic director who died of COVID-19.
The pandemic has cut sharply into sales for many Super Bowl advertisers. With pricey ads costing an estimated $5.5 million for 30 seconds during the Feb. 7 broadcast on CBS, some may have decided it’s not worth it this year.
A three-year educational and marketing effort in Indiana called “Know the Facts” aims to build interest through simple, understated messages on billboards, buses, broadcast commercials and social media.
Google controls about 90% of global internet searches, but what’s unfair, many small business owners say, is the way it gives the greatest prominence in search results to the companies that spend the most on advertising.
According to a report of media buys obtained by the IBJ, nearly $7 million has been spent collectively by Democrat Christina Hale’s campaign and organizations trying to get her elected over Republican candidate Victoria Spartz since August. About $4.9 million has collectively been spent by Spartz’s campaign and organizations hoping to elect her to the seat.
Allison Bantz joined Pattern89 as chief customer officer just eight weeks ago, but she’s already got an inside line on one of the hottest commodities in 2020: predictability.
The Justice Department is reportedly readying a major case accusing Google of abusing its dominance in online search and advertising to stifle competition and boost its profits.
A growing number of analysts and insiders are reaching a startling conclusion: The scrapping of the college Division I football season actually might come with as many silver linings as drawbacks—maybe even more.
The Indiana Economic Development Corp. has offered JDA Worldwide and its newly created parent company, Prolific, up to $2.2 million in tax credits to support its expansion plans.
A regulator will this month publish draft rules forcing the two U.S. tech giants to share revenue generated from news with the original publishers. Should others follow, it would chip away at two of the most wildly successful business models of the 21st century.
Phil Daniels joins the fast-growing Carmel-based marketing agency after more than 11 years at health care analytics software firm Springbuk, which he co-founded in 2009.
The tourism group’s new “You Have Earned It” campaign focuses on Indiana residents and relies heavily on Facebook and Google advertising platforms.
A catalog-industry rebound appears in the works, fueled in part by what might seem an unlikely group: younger shoppers who find it’s sometimes easier, more satisfying and even nostalgic, flipping pages rather than clicking links.
Under fire from politicians, patients and health care advocates over the price of insulin, Eli Lilly and Co. announced a campaign Thursday morning to raise awareness of cost-saving options for the drug.
