Fishers-based audio marketing technology company Vibenomics Inc. on Tuesday announced it has begun selling ad spots to national advertisers for audio commercials that will be played across many or all of its clients’ in-house controlled radio stations.
Responding to a lawsuit by Eli Lilly and two other companies, a federal judge Monday blocked a major White House initiative on prescription drug costs, saying the Trump administration lacked the legal authority to require drugmakers to disclose their prices in TV ads.
Members of both parties on Tuesday suggested legislation may be necessary for the financially struggling U.S. news industry as lawmakers began a bipartisan investigation into the market dominance of Silicon Valley companies.
Politicians and outside antitrust analysts have expressed concern in recent years that Google controls too much of the online digital ad process.
The network’s ad blitz and all-in production effort are part of a strategy to capitalize on the network’s recent lock on all IndyCar broadcasts.
David and Marilyn Shank decided to fold the firm they founded out of their house in 1987 rather than sell it. The agency, which became known for crisis communications, had a laundry list of big-name clients.
A coalition opposed to the development of two downtown convention hotels plans to launch a “significant” multimedia advertising campaign Thursday with hopes of swaying the public—and lawmakers—on the issue.
The ordinance as originally proposed included a controversial provision that would have reversed the city’s ban on digital billboards, but the provision was removed earlier this month.
The ordinance, if passed Monday night, will make several big business-sign changes that some residents say have been flying under the radar throughout the approval process.
The Indianapolis-based media company reported a profitable third quarter despite a decline in revenue resulting from the sale of several radio stations.
The lobby of the MilesHerndon ad agency in the historic Woessner Building will open next month as Gavel, a cafe and lounge that will offer coffee, beer, wine, cocktails and a limited food menu.
Terraboost Media—which places hand-sanitizer dispensers with poster-size advertisements in businesses—picked the northeast side for its fourth U.S. office.
The combined firm said it will change its name to Mortenson Kim + Raidious and continue to maintain Indianapolis operations downtown in Pan Am Plaza.
Candidates running at all levels of government have turned to cheaper and potentially more effective social media ads to reach voters.
The Senate Leadership Fund on Tuesday announced the advertising campaign, which will run across the state on broadcast TV, cable, radio and online.
When Andrew Luck came into the NFL as the No. 1 overall pick in the 2012 draft, local and national advertising experts called him a marketer’s dream. Now, many see a question mark.
The Indiana GOP, along with U.S. Senate candidate Mike Braun and national Republican groups, raised questions after Donnelly’s federal office posted a short video of his meeting with U.S. Supreme Court justice nominee Brett Kavanaugh.
No one has paid ad-firm Jamestown Associates more during this election cycle than Republican Mike Braun, who is challenging incumbent Sen. Joe Donnelly, a Democrat.
Costello founder and CEO Frank Dale he’s as excited about the quality of investors that came on board this round as he is about the amount the firm raised.
The ads for the metastatic breast cancer drug Verzenio show women in their 50s and 60s looking resolute and indomitable, surrounded by smiling friends and family.
