Long-time statewide media directory folding after 30 years
The Indiana Media Directory’s clients ranged from Cook Medical and Donato’s Pizza to the United Way and YMCA. It was widely used by public relations and advertising firms.
Advertising
Articles
Christian attractions boost Carmel ad firm’s portfolio
Joseph David Advertising, founded in 2003, has seen its revenue nearly double each of the last two years.
HR exec talks workplace strategy following national accolades
Bloomington-based Hanapin Marketing, a 60-person digital ad agency, was recently honored on national best-workplaces lists for perks including quarterly three-day weekends and routine “stay interviews.”
Kroger to replace Marsh as title sponsor for Symphony on the Prairie
The Indianapolis Symphony Orchestra has quickly found a new title sponsor for its Symphony on the Prairie summer concert series after Marsh Supermarkets ended its 35-year run.
Kiwanis’ first major ad campaign seeks to put youthful face on brand
Most people are aware of the Kiwanis Club. Sort of. Precious few know what the 102-year-old organization actually does.
Music-marketing startup catches ear of customers, investors
Launched by a car wash chain executive in December, music-messaging platform Fuzic has won more than 100 customers and the backing of former Salesforce executive Scott McCorkle.
Angie’s List discontinues ‘O’Reilly Factor’ advertising
The Indianapolis-based consumer-reviews service had been an outlier among major companies in sticking with the show despite a report in The New York Times that Bill O’Reilly and Fox News had settled a rash of cases accusing him of harassment and inappropriate conduct.
Lilly among firms pulling ads from ‘O’Reilly Factor’
A sexual harassment scandal involving host Bill O’Reilly has prompted major advertisers such as Eli Lilly and Co. and several automakers to drop out. Indianapolis-based Angie’s List is among those sticking with the show.
Steak n Shake stays on board with Rahal for 4 races in 2017
IndyCar driver Graham Rahal will continue to have Steak n Shake as his primary sponsor for four races in 2017.
Growing ad agency takes prime space on Monument Circle
Bradley and Montgomery has renovated the second floor of the Indianapolis Power & Light Co. building, adding modern touches while keeping some organic elements.
Court settlement won’t invalidate digital billboard ban, city says
City officials say the billboard company GEFT had a unique case that wouldn’t apply to the several other billboard companies that have been hoping to get past the city’s ban on digital billboards.
Federal settlement puts local billboards under new ownership
Circle City Outdoor has acquired 13 area billboards as a result of an antitrust arrangement seeking to keep the market competitive for advertisers.
City, billboard company reach court agreement over digital signs
Billboard company GEFT Outdoor LLC and the city of Indianapolis have agreed to a court settlement that will allow the company to operate two local digital billboards while sparing the city any financial liability for a former sign ordinance that was found to be unconstitutional
Bloomington tourism ads play off liberal bent
Visit Bloomington has overhauled its marketing campaign and doubled its ad budget this year—pegging the home of Indiana University as the “blue dot in a red state.”
Ad agency execs create app for sharing items
Brian Phillips and Jacob Leffler, who co-founded digital advertising agency The Basement in 2007, launched an iPhone app last month that allows people to borrow and lend items that spend more time in storage than in usage.
Jared Fogle’s ex-wife claims Subway covered up complaints
The ex-wife of former Subway pitchman Jared Fogle has filed suit against the fast-food sandwich chain, alleging executives knew about Fogle’s sexual attraction to young children as early as 2004 and stayed quiet about his pedophile predilections to preserve his role as a “cash cow” for the company.
Local ratings for Colts games increase as viewership for NFL drops
While the NFL’s TV ratings as a whole this season are getting sacked for a sizable loss, the Indianapolis Colts have escaped the big hit.
NCAA shakes up ad strategy
The NCAA for the first time this year debuted an ad campaign in the fall rather than during the Final Four basketball tourney. The NCAA has also turned to celebrity endorsers.
Ex-Subway pitchman blames parents for victim’s problems
Jared Fogle, imprisoned for child pornography and sex abuse, said parents of one of his female victims—who are suing him for damages—are to blame for what he describes as the girl’s “destructive behaviors.”
Holcomb keeps low profile in first month as GOP guv candidate
Lt. Gov. Eric Holcomb’s campaign says it will start running TV ads soon, and that it’s been using phone banks, door-to-door efforts and social media to reach voters. Democrat John Gregg has been advertising aggressively.