South Bend targets central Indiana for more visitors
Visit South Bend Mishawaka has paid the Indianapolis-based digital marketing firm The Basement $125,000 for a summer advertising campaign.
Visit South Bend Mishawaka has paid the Indianapolis-based digital marketing firm The Basement $125,000 for a summer advertising campaign.
An idea that started with professional sports teams and worked its way through colleges and universities has taken root in public schools around the United States.
Google said Wednesday it will no longer allow ads for loans due within 60 days and will also ban ads for loans where the interest rate is 36 percent or higher.
The tech company on Friday is expected to announce its intention to add hundreds of workers and sign a naming-rights deal for the state’s tallest building.
In the wake of two key departures in January, advertisers and radio stations nationwide are keeping a close watch on the ratings of “The Bob & Tom Show,”.
Donald Trump, Ted Cruz and Bernie Sanders have bought TV time on Indianapolis stations. So have the Club for Growth, Our Principles and Trusted Leadership PACs.
Hundreds of admirers took to Facebook to remember Helen Wells, who started her agency in 1980 and provided talent to many of Indiana's top companies.
The three Republicans and two Democrats left vying for their party’s nomination could flood the market with more than $10 million in TV advertising revenue before the May 3 primary.
The utility’s ad campaign comes as state regulators are considering Citizens’ request to raise water and sewer rates by double-digit percentages on about 400,000 customers.
Visit Indy decided in the third quarter of 2014 to go all-digital with its seven-figure leisure advertising campaign, and it hasn’t looked back.
Indianapolis-based marketing and advertising firm Matchbook Creative is spending nearly $1 million to establish a larger headquarters downtown and plans to more than double its work force by 2019.
An automobile dealer is giving $1.5 million to replace the bleachers at a local high school's football stadium that have been closed off because of safety concerns.
One of Indianapolis’ biggest ad shops is serving up marketing strategies it cooked up as the agency of record for Steak n Shake with the release of a new book, “Nuggets, Nibbles, Morsels and Crumbs.”
The erectile-dysfunction drug, made famous by a slew of quirky commercials, is facing performance issues of its own.
There’s a fine line between standing out and risking offense, and this year the Super Bowl advertisers are going for the safety: movie and rock stars, anthemic songs and cute animals.
Don Davis, one of the nation's most prolific gun dealers and a late-night TV commercial icon in Indianapolis, died Thursday
It took former WISH-TV Channel 8 General Manager Jeff White only one trip to VisionThree’s studio to convince him to take an ownership stake in the company and spearhead sales and product development for the firm full time.
Pet Supplies Plus has hired Indianapolis-based ad agency Young & Laramore to help it take a bite out of competitors Petco and PetSmart.
An autumn campaign targeting the Chicago area sparked $156 in visitor spending for every marketing dollar spent, tourism officials said.
Angie’s List Inc. is rejiggering its marketing strategy, a move that includes hiring a new branding agency to help get the home-services giant growing rapidly again.