Articles

Focus French Lick

Group business has historic French Lick Resort on a roll

At a time when revenue from its work horse—a casino that opened in late 2006—remains unpredictable, French Lick Resort is rolling the dice on a new strategy: one built on pursuing group sales to increase bookings at the resort and build exposure that will bring guests back for leisure visits. It’s already paying dividends.

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LOPRESTI: Memories still flowing 5 years after Super Bowl XLVI

The echo of that week still carries, in different ways. A near-east-side legacy center and neighborhood revitalization. Georgia Street, a civic gathering spot that helped give the world the zip line. A track record of delivering, under high-stakes pressure, the city can claim when wooing other events.

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