Articles

Speedway officials seek new ways to attract fans

Every year the challenge of keeping racing fans engaged gets a little tougher as organizers increasingly compete against other sports and children's events while trying to get fan dollars in a still-tough economy.

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IndyCar’s TV ratings gaining momentum

TV ratings for the IndyCar Series zoomed 44 percent this year for the races leading up to the Indianapolis 500, compared to the same period a year ago, buoyed in part by a strong showing for the new Grand Prix of Indianapolis. But overall viewership remains anemic—less than one-fourth the audience for most NASCAR races.

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