In the end, the catastrophic sponsorship shift from open-wheel racing to NASCAR became too much to ignore, driving the long-divided
sides of Champ Car and the Indy Racing League back into a unified series.
Shows provided by IMS Productions, the video production arm of Indianapolis Motor Speedway, are among the top draws for Joost, a high-profile Internet provider of television content launched last October.
The Indy Racing League will roll out category sponsorship deals with soft drink, energy drink and motor oil brands in the
next two months. IRL officials declined to divulge which companies the deals are with, but said each are multiyear, multimillion-dollar
deals.
