Articles

Carmel’s FatAtom moving from Main Street to Monon

Carmel ad shop FatAtom Marketing has signed a letter of intent to lease a first-floor storefront in the under-construction Mezz on the Monon building in Carmel City Center. CEO Todd Muffley is targeting a June 1 move-in date.

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Microbrewery eyeing spot at Carmel Farmers Market

Opening days is still months away, but organizers of the popular Carmel Farmers Market already are lining up vendors for the summer celebration of Indiana agriculture. Will craft breweries be able to join the fun?

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Ex-Star reporter lands Carmel consulting deal

Carmel reporter Dan McFeely quit the layoff-prone Indianapolis Star in November to become a consultant to Carmel’s Department of Economic Development. Records show the deal could be lucrative for the 15-year Star veteran, with the potential to earn up to $99,000 a year.

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Rebranding of bird-food retail chain ups emphasis on core product

Wild Birds Unlimited recently unveiled a new marketing program encompassing everything from revamped store design to new staff training to a rebalancing of the product line. The idea was to place less emphasis on gift items and more on the store’s core product—birdseed.

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Roundup: Blow-dry bar, burger bar, Hot Mama

A new salon concept is blowing into Carmel next week. Dubbed do-tique, the dedicated blow-dry bar will offer shampoos and styling. Plus: A pop-up shop adds to its Twelve Days, and The Pint Room’s plans.

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