The Colts have launched a marketing campaign on the social media messaging site Kik, an initiative team officials think could reach hundreds of thousands of teenagers—a notoriously difficult group to target through traditional channels or even other digital platforms.
The ExactTarget co-founder is wrapping up a $2 million seed-funding round and adjusting his new startup’s business model in anticipation of a December launch.
SmarterHQ, an Indianapolis software firm, is quietly becoming one of the area’s top destinations for venture capital, fueled by surging sales for its personalized marketing software.
The Indianapolis Monumental Marathon is one of seven U.S. marathons that have teamed with Virginia-based media conglomerate Gannett Co. to form a nationwide marathon series.
Firms also clamoring for product specialists—the rare people who have both the communication skills to discover what customers want and enough technical know-how to bring it to life.
Emmis Chairman Jeff Smulyan and his followers have further to travel to reach their goal of turning smartphones into the new-age transistor radio for the masses.
Danielle McDowell, 31, is best known locally for co-founding and selling hair products website Loxa Beauty to an industry giant in 2013.
Even though most residential customers can easily meet most of their Internet needs with speeds of about 100 megabits per second, Internet service providers are aggressively rolling out gigabit—1,000 mbps—offerings nationwide.
Two partners in Andretti Sports Marketing contend that Michael Andretti's racing team is on the brink of insolvency. They've sued for control of the marketing and promotions firm.
Proposed changes that would let National Basketball Association teams substantially expand their marketing areas could generate more than $1 million annually for the Indiana Pacers.
The Aug. 2 broadcast of the Honda Indy 200 at Mid-Ohio drew 660,000 viewers, making it the most watched IndyCar race on NBC Sports Network since the open-wheel series signed its deal with the cable channel in 2008.
For years, the reviews company has sold memberships to consumers and advertising to service providers, but recently it’s been trying to become a marketplace that brokers transactions and gets a cut.
The crusade in the radio industry led by Indy-based Emmis Communications Corp. to give smartphones the ability to work like FM radios has hit a major milestone with a deal through wireless carrier AT&T.
The Indianapolis-based manufacturer will supply Klipsch Image One headphones to be part of a rear-seat DVD entertainment system for Cadillac’s 2015 and 2016 Escalade Platinum edition.
iHeartMedia is getting into the country game in Indianapolis after agreeing earlier this year to buy WDRZ-FM 98.3, the market's Radio Disney station. The Walt Disney Co. is abandoning the format.
The five-time Brickyard 400 champion’s upcoming retirement is boosting this year’s ticket sales, but presents a long-term challenge for the Indianapolis Motor Speedway.
Lesley Weidenbener, executive editor of The Statehouse File for four years, will succeed Cory Schouten, who was selected for a fellowship at the Columbia University Graduate School of Journalism in New York City.
Managing Principal Susan Matthews plans to step down at the end of 2015, leading to a shakeup in duties for the remaining principals of the Indy area’s largest agency.
A group of preferred shareholders had argued the Indianapolis company used a succession of illegal, sham transactions to wipe out tens of millions of dollars in dividend obligations.
State officials have ended a contract with a New York PR firm it hired to assess the damage to Indiana’s reputation after the national furor over its religious freedom law. After three months, the firm will be paid $365,000.
