Articles

Lilly’s latest sales strategy: the soft sell

Eli Lilly and Co. thinks it has a secret weapon to return to growth. No, it’s not a new blockbuster drug—although Lilly will most likely have several new products hit the market this year and next. Rather, it’s an unorthodox, softer approach put into play by its U.S. sales force.

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Command center being built at WRTV will run 19 stations

Media giant E.W. Scripps is building a multimillion-dollar master control facility at its WRTV-TV Channel 6 that will control all 19 of Scripps’ U.S. television stations. The control hub will bring about 10 additional jobs to WRTV’s 1330 N. Meridian St. campus.

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Alcohol industry fights teen drinking

“We don’t serve teens” is underwritten by the Wine & Spirit Distributors of Indiana, Indiana Association of Beverage Retailers, Indiana Licensed Beverage Association, Indiana’s Budweiser Wholesalers and the Indiana Restaurant & Lodging Association.

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WRTV scores big in broadcast awards

The ABC affiliate has been on a roll since new owner E.W. Scripps began making desperately needed investments in news and other operations. Scripps bought WRTV and eight other McGraw Hill stations in 2011.

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Emmis mag sues New York Times over editor hire

Texas Monthly, the award-winning magazine owned by Indianapolis-based Emmis Communications Corp., says the Times hired away its top editor to join the newspaper’s magazine division before his contract expired.

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Stations take news wars into wee hours

WTHR-TV Channel 13 recently stole a page from WXIN-TV Channel 59’s winning playbook by adding a 4 a.m. newscast. WXIN pioneered the ultra-early trend locally in 2009. But with a second station now on at 4 a.m., who is watching television at that hour?

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Autism magazine to stage fundraiser

Noblesville-based Autism Companion Magazine will bring television actress Holly Robinson Peete to give the main speech at the first Have A Heart for Autism dinner on April 23 at the Indianapolis Colts Pavilion, 7001 W. 56th St.

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