Escape artist Bill Shirk has retired his straitjacket, but remains active in radio broadcasting. His firm, Hoosier Broadcasting, in recent years bought a handful of radio stations on the Hawaiian islands and Shirk owns and is investing more money in a Boone County radio station.
Local television stations are each preparing in their own way for the return to the air this fall of popular weathercaster Angela Buchman.
Young & Laramore President Tom Denari challenged conventional thinking in a March 21 column in Advertising Age.
Element Three is among dozens of ad/marketing firms in the city that put digital marketing—in a dizzying array of formats and specialties—front-and-center. Often led by “millennial” types in their 20s and 30s to whom things like social media are second nature, they’re giving ensconced agencies a run for their money.
Carmel-based Strategic Marketing & Research Inc. is among firms tapping the capabilities of video-enabled smartphones to gain insights into consumers’ thoughts and emotions. They’re doing this by having consumers use their phones to shoot a video diary of their product experiences.
The station was honored for a six-month investigation into Internal Revenue Service mismanagement that resulted in fraudulent tax refunds for undocumented workers.
Over his four-year tenure, Lee Rosenthal helped WXIN-TV Channel 59 more than double the airtime it devotes to news.
Advertiser Carlos Sosa has designed some very recognizable work—including logos for IndyGo and the Indianapolis Indians—but he is more focused these days on helping businesses more effectively market to the Indianapolis Latino community.
Look for Channel 8 to trumpet its Outstanding News Operation, Best Newscast and Best Website awards from the Associated Press.
ExactTarget Inc.’s strong position in digital marketing has made the Indianapolis company a tempting acquisition target for Salesforce.com and other tech-industry suitors, Wall Street analysts believe.
The former executive assistant to WTHR-TV Channel 13 President John Cardenas has filed an age- and sexual-discrimination lawsuit against the station and parent Dispatch Broadcasting Group.
The film and book chronicle the fierce competition among the top Indianapolis radio stations from the 1950s through the 1970s.
The 500 Festival Mini Marathon in May will once again focus Hoosier attention on distance running—a sport where shifting demographics and rising interest have combined to generate strong sponsorship revenue.
The campaign to expand public transit in the region has generated a busload of money for some media and marketing outlets, thanks to $1 million in federal grants to advertise the benefits of mass transit.
Indianapolis will have a commercial Spanish-language television station again when Radio One Inc. launches a Telemundo affiliate March 11.
The state of Indiana will have a new brand, under a campaign the Indiana Economic Development Corp. plans to launch this summer. The campaign is one of a few tweaks that Commerce Secretary Victor Smith and IEDC President Eric Doden are making to Indiana’s job-growth strategy.
Emmis Communications bought a low-power station, boosted its signal and is using it to simulcast The Fan, a format found at AM 1070.
Incoming IBJ Editor Greg Andrews announced the appointment of Cory Schouten as managing editor.
Indiana Pacers General Manager Kevin Pritchard believes character is forged in losing as much as in winning. He’s shared that philosophy in a recent book he co-wrote called “Help the Helper: Building a Culture of Extreme Teamwork.”
National Public Radio is spending $750,000 on an aggressive advertising campaign designed to boost its audience in four test cities, including Indianapolis, by pointing out the wide variety of people who listen to public radio.
