IndyCar Series officials have approached two of its existing sponsors, Verizon Wireless and Firestone, about becoming the open-wheel race series’ presenting sponsor, a deal motorsports business experts said could be worth $3 million annually.
Jeff Smulyan has been considering a new plan to buy out other Emmis Communications Corp. shareholders—a deal that could clear the way for him to finally take the Indianapolis media company private. But Emmis’ founder and CEO insists he has no plans to do so.
After more than two decades as one of the Indianapolis market’s top ratings- and revenue-generators, country radio station WFMS-FM 95.5 is getting some serious competition from relative newcomer WLHK-FM 97.1—popularly known as Hank.
BrandWidth puts legal scuffle behind it, emerges to nab several national accounts.
The interactive virtual tour gives customers a glimpse of the layout and decor of a business without setting foot inside the location. For St. Elmo Steak House, where the service was introduced locally, it was an easy sell.
The ACLU has said it will appeal a federal judge’s decision to uphold an Indiana law that bans registered sex offenders from accessing Facebook and other social networking sites used by children.
Four-person shop opening office downtown got its start at Flagship Enterprise incubator.
WTHR led in the ratings for its nightly newscasts during the May sweeps in the key 25-to-54-year-old demographic, but TV stations are rapidly losing these coveted viewers. The addition of popular meteorologist Angela Buchman could help Channel 13 staunch further losses.
Compendium Software says there’s money to be made in creating a place where marketing content can be centralized and repurposed and sent out via e-mail newsletters, social media channels and—of course—blogs.
Stung by a 2-14 season and the departure of star quarterback Peyton Manning, the Indianapolis Colts this month hired Get Real Sports Sales and six summer interns to help sell 3,000 season tickets that weren’t moving.
Federal prosecutors in the Tim Durham fraud trial on Wednesday sought to introduce into evidence an IBJ investigative report from October 2009, but a judge agreed with a defense attorney and denied the request.
Several local broadcast television sources say Angela Buchman will leave Channel 8 when her contract expires this summer. A non-compete clause likely would keep her from appearing on-air for Channel 13 until next year.
Detroit Free Press senior managing editor Jeffrey Taylor was introduced to the Indianapolis Star's staff on Tuesday. He succeeds Dennis Ryerson at the helm of the state’s largest newspaper.
Emmis Communications Corp., One Emmis Plaza, 40 Monument Circle, Suite 700, Indianapolis, IN 46204 (www.emmis.com), is a media company that owns radio stations and magazines.
The Indianapolis Motor Speedway is selling advertising along the world-famous, 103-year-old race course for the first time ever, a break with tradition that promises to boost its financial firepower as racetracks nationwide are struggling.
Local firm hired Carmel-based MediaSauce two years ago to help design, develop and market Stitch, a platform for schools to create an online version of their yearbook. The product, tested at 54 schools, is expected to roll out nationally in July.
Third Street Partners, a marketing firm that hoped to land half a million dollars in corporate sponsorships for the city of Indianapolis, has received a four-year contract extension to bring home red meat.
Sports marketers call the genuineness and awe-shucks personality of new Indianapolis Colts quarterback Andrew luck a marketer’s dream. The line is forming to forge both for-profit and not-for-profit partnerships with the No. 1 NFL draft pick.
The Indianapolis media company is on track to have less than $75 million in debt by this summer—down from $1.6 billion before it launched the divestiture of its TV stations seven years ago.
Magnitude already has landed several big clients, including the Indiana Pacers and Northwestern University.
