TV broadcasters push to get side channels into homes
Digital technology ushered in over the last five years allows television stations to squeeze four signals into the broadcast spectrum a single analog signal occupied.
Digital technology ushered in over the last five years allows television stations to squeeze four signals into the broadcast spectrum a single analog signal occupied.
WTTV-TV Channel 4 and Tribune Creative Group were recently recognized with a Silver Award at the 2011 Promax/BDA Promotion, Marketing and Design North America Awards Show.
Second-quarter revenue was $1.23 billion, well ahead of the consensus estimate of $1.09 billion and 57 percent ahead of the same quarter a year earlier.
Clarian Health’s recent rebranding to Indiana University Health has been good business for at least three companies in Indianapolis’ so-called measured-marketing sector. Such firms help a company overhaul its website and make changes to the “tweetosphere” and other social media channels.
In an interview with Indianapolis Business Journal reporter Anthony Schoettle, Leonard Hoops, the incoming CEO of the Indianapolis Convention & Visitors Association, says Indianapolis warrants its own brand.
During the quarter ended May 31, ratings at Emmis Communications’ four local stations greatly outpaced other stations in the market.
IMG College, a division of New York-based IMG Worldwide, will be the locally based college sports league’s exclusive multimedia partner.
Motorsports marketing guru Zak Brown believes selling about a fourth of his business to a London-based company will help fuel his phenomenal growth in the sponsorship business of Europe’s Formula One racing.
For the quarter ended May 31, Emmis suffered a loss of $4.5 million, or 12 cents a share, compared with a loss of $3.9 million, or 10 cents a share, in the same period last year.
Former WFMS-FM 95.5 on-air personality J.D. Cannon said he was fired for insubordination after Jan Jeffries, Atlanta-based senior vice president of programming for Cumulus, heard WFMS play “Long Black Train” by Josh Turner and “Killin’ Time” by Clint Black.
Many popular and well-paid disc jockeys in the local radio market have been let go over the last several years, and their station’s ratings generally didn’t suffer when they left.
The agency will handle marketing, public communications and media relations for the division of Easter Seals Crossroads.
IBJ won seven awards at the Alliance of Area Business Publications’ summer conference June 25 in Providence, R.I.
Purdue University spent nearly $500,000 to develop and promote a marketing campaign that angered many students and alumni who thought the school was straying from its traditional image as the Boilermakers.
Young & Laramore is back on the national stage with a new round of Stanley Steemer television commercials, which began airing in May. The quirky, humorous 15- and 30-second spots are gaining the Indianapolis agency national attention.
Emmis' sale of two stations in Chicago and one in New York City will allow the company to chop more than $100 million off its $331 million in long-term debt—clearing the way for it to arrange a refinancing under favorable terms.
I know this is a sports column. Allow me to veer somewhat off course.
A deep round of layoffs at The Indianapolis Star is only the beginning of a major restructuring of the company's news operations, Publisher Karen Crotchfelt told IBJ in an interview Wednesday.
The Indianapolis Star on Tuesday laid off 62 employees including more than 15 percent of its newsroom staff in the latest round of cost-cutting by Gannett Co. Inc., the newspaper's parent company.
Emmis Communications Corp. has reached an agreement to sell three big-market radio stations to a partnership involving a private equity firm and a prominent media executive, the company disclosed Tuesday morning.