Hoosier State Press Association revamps co-op advertising
The press association hired a former marketing director for Columbus-based Home News Enterprises in late 2009 to spearhead the service.
Communications
Articles
Emmis surges as industry anticipates radio sale
Emmis Communications’ share price soared 42 percent on Wednesday, a day after the company reiterated that it is “actively pursuing” the sale of some assets. CEO Jeff Smulyan says it's impossible to call a station sale imminent, but shares gained another 13 percent on Thursday.
Emmis reports $1.6 million quarterly loss
The Indianapolis-based media company suffered a loss in the fiscal third quarter despite a 3-percent rise in revenue.
Local ad agency wins Scotts account
Young & Laramore will coordinate national ad campaigns for the Marysville, Ohio-based Scotts LawnService. With 46 employees, Y&L is the third-largest ad agency in Indianapolis.
WTHR hires news director
Television news veteran Keith Connors will join WTHR-TV Channel 13 as news director Jan. 12, the local station announced Friday.
Newspaper chain expanding in Fishers
Current Publications is exhibiting growth seldom seen in the newspaper industry these days. Four years after launching, the company is preparing to debut its fourth weekly newspaper in Hamilton County on Jan. 25.
Former radio host Eddie White joins Indiana Pacers front office
The team’s new director of corporate communications will focus on connecting with the local business community.
Emmis pitching in on breach-of-contract lawsuit
Emmis Communications Corp. will contribute $200,000 toward legal fees in a lawsuit that company founder Jeff Smulyan’s JS Acquisition LLC filed over its failed effort to take the Indianapolis-based media company private.
Indianapolis Star gets new publisher
An Arizona newspaper executive is set to take over as publisher of The Indianapolis Star, replacing Michael Kane.
Caldwell VanRiper names new president, predicts stronger 2011
Former Finish Line executive Kevin Flynn is now a partner and will handle the agency’s day-to-day operations, taking over from Paula MacVittie.
Online ‘daily deals’ coupons transform local advertising
A big-dollar offer from Google for Groupon—the undisputed king of a U.S. daily deal industry already worth $2.5 billion a year—has emboldened an armada of coupon competitors looking to grab a piece of the fast-growing market.
One Click buys, rejuvenates retail websites using online marketing savvy
Greenwood company buys sites on the cheap and turns them into profit centers.
Penske signs Meijer to multiyear sponsorship deal
The Meijer grocery store chain will join Penske as a sponsor of its three-car IndyCar Series program, beginning with the 2011 season.
Izod claims 350-percent return from IndyCar Series
Izod officials said that in 2010, Izod brand awareness increased 10 percentage points, brand familiarity rose 16 percent among 25- to 35-year-old men, and digital impressions increased 20 percent over 2009.
WRTV names new general manager
Larry Blackerby, a 30-year television veteran, has been picked to replace long-time WRTV-TV General Manager Donald Lundy, parent company McGraw-Hill Broadcasting announced Tuesday.
Dungy becomes influential TV voice after leaving Colts
Tony Dungy's remarks on "Football Night in America" seem to slice through the clutter, frequently eliciting defensive responses from players and coaches.
Production firm turns out TV shows without leaving state
Indiana-based MMY Productions, an independent production company that specializes in reality TV, is working on a new show that chronicles action at Terre Haute’s Crossroads Raceway.
Raidious aims to feed online marketing beast
Upstart firm helps its clients meet onerous content demands of social media, other online marketing channels.
Celebrity TV ads tout Allison Transmission
A Chevrolet campaign could make the Speedway-based manufacturer more of a household name.
Ad Age: Steak n Shake seeking new agency
Two years and at least two advertising agencies after ending a long-term advertising deal, Steak n Shake is reviewing pitches from agencies interested in its business, according to a report from industry publication Advertising Age.