An Indianapolis company has developed Web-based software that allows college students to read and electronically mark up textbooks, articles, chapters of books, etc. It also has a business model that its owners think will make more money for publishers and slash students’ textbook costs—which average $1,200 a year—in half.
Hoosier cartoonist Jim Davis apologized Thursday for a Garfield strip that some veterans may have found offensive.
Ad buyers are watching the November sweeps period to see if the NBC affiliate bounces back from recent periods when it lost ground in the ratings.
The omnipresence of electronic devices in today’s society has changed the rules of the game for operators of sports stadiums, triggering an arms race to see who can have the biggest jumbotron, the longest ribbon board and the most eye-popping digital displays.
IMS hires former Goldsmith aid Doug Boles to drum up interest, ticket sales in tough environment for motor racing.
E-mail is merely one component of e-mail marketer ExactTarget’s explosive growth of late, which included last month’s announcement of 500 new jobs by 2015. ExactTarget’s software-as-a-service platform has expanded to include mobile devices, Facebook and Twitter.
San Francisco-based Breast Cancer Action wanted its message, “Eli Lilly is making us sick. Tell them to stop,” posted on local billboards. But numerous sign companies refused, the group said.
Since 2004, WXIN-TV Channel 59 in 2004 has gone from airing 18-1/2 hours of live local news a week to 54-1/2 hours. And if everything goes as planned, by the end of 2012 it will add a 6-7 p.m. newscast weekdays, bringing the total to an astonishing 59-1/2 hours.
Six months into a $750,000 plan to increase Hendricks County’s profile as a tourist destination, officials say group travel has doubled and hotel occupancy is up almost 3 percentage points—before an end-of-the-year push to get travelers to “Spend the Holidays in Hendricks County.”
Omnicity Corp. is named in three lawsuits brought by owners of companies the firm bought who say they’ve not been paid the entire purchase price. All told, they claim they’re owed more than $1.2 million.
The local firm will operate the USGA’s catalog and online merchandise programs.
The communications firm will develop a branding campaign and work on the center’s website.
A new method of measuring radio listening habits has shaken up local station ratings, sending radio operators scrambling to re-evaluate formats and ad pricing.
The new rule prevents attorneys from soliciting clients in personal injury or wrongful death cases within 30 days of an accident or disaster.
The university's new branding campaign is built around the words "We are Purdue. Makers, all." Officials say the slogan aims to capture Purdue's land-grant mission as well as its athletic and academic achievements.
Alorica Inc., headquartered in Chino, Calif., said it will begin hiring customer service representatives, supervisors and other personnel starting next week—fulfilling a pledge it made more than a year ago.
WRTV-TV Channel 6’s viewer ratings remain mired in third place during most newscasts after years of anchor turnover. The station has a lot of work to do to re-establish the strong identity it had in the 1990s.
After industry “paradigm shift,” the man behind some of the city’s most memorable campaigns is working for a small agency.
The CEO thinks Emmis could cast off some big-market stations, raising ample cash to pay off the company’s bank debt before it comes due in November 2013.
Eli Lilly and Co. launched its own blog this month, dubbed LillyPad, to try to start discussions about public policy and corporate social responsibility. The Indianapolis-based drugmaker also launched an accompanying Twitter feed.
