Articles

GLADDEN: Build the Indianapolis brand with the very best service

The innovation that led to the execution of Super Bowl XLVI was truly remarkable. On so many dimensions (crowd sizes in Super Bowl Village, scarves, the Legacy project, volunteers, murals and Super Service to name a few), Indianapolis demonstrated that it is a first-class city. It demonstrated once again, and on a level never before seen, that Indianapolis is a best practice for those studying hallmark event execution.

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Neighborhoods outside downtown hoping for big crowds, too

Starting Thursday, a free shuttle service will carry Super Bowl visitors to Indianapolis-area hotspots such as Massachusetts Avenue, Fountain Square and Broad Ripple, or as far away as Carmel, Greenfield, Shelbyville or the village of Zionsville.

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