New ventures expanding school sports coverage: Players large and small converge on growing niche
High school sports coverage, once found only in the back pages of local newspapers’ sports sections, is now spawning new Internet and print businesses. The players involved range from large public companies and professional sports franchises to small entrepreneurs. The effort to score with high school sports coverage appears to be driven by a growing number of advertisers interested in the diverse audience attracted to scholastic events. In recent months, High School Sports The Magazine debuted in central Indiana, Emmis…