Diversity marketing gains steam in central Indiana: Ad agencies helping convey cultural revelancy
Ethnic or diversity marketing, once confined to major cities such as Dallas, New York and Los Angeles, is taking hold in Indianapolis. “We have seen a gradual but growing response among clients to communicate to a multicultural audience,” said Clyde Bodkin, president of locally based Bodkin Associates Inc. “Not everyone is in the same place, but smart companies are finding culturally sensitive, culturally relevant ways to communicate to their target markets.” Diversity marketing is the fastest-growing sector of Bodkin’s 14-person…