Articles

Emmis’ decision to shift WIBC to FM jolts local radio

The local radio market’s biggest shake-up in more than a decade has almost every commercial station in central Indiana scrambling
to attract the thousands of listeners and millions of advertising dollars suddenly up for grabs. Emmis Communications Corp.
said Oct. 8 it will move WIBCAM 1070 programming to the FM frequency previously occupied by WNOU-FM 93.1, which it will kill.
Industry experts said the fallout will continue to rain down throughout the fourth quarter and well into 2008. “There’s lots…

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Emmis swings unique advertising deal with Google

Emmis Communications Corp. is turning to Google in its search for relief from a radio-industry slump. The local media company
is tapping the power of the popular Internet search engine to sell advertising for its Indianapolis and New York radio properties.

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