Radio-station acquisitions give Cumulus big boost
With its pending acquisition of three Entercom Communications Corp. stations, Cumulus Media Inc. is set to become the biggest, most-listened-to radio company in the Indianapolis market.
With its pending acquisition of three Entercom Communications Corp. stations, Cumulus Media Inc. is set to become the biggest, most-listened-to radio company in the Indianapolis market.
A sports talk show host and drive-time disc jockey were among a dozen employees let go Tuesday as radio giant Cumulus prepared to take over the Entercom stations.
Listeners won’t immediately detect changes at top 40 WZPL-FM 99.5, adult contemporary WNTR-FM 107.9 and sports-talker WXNT-AM 1430, which Cumulus media has agreed to acquire.
Cumulus has made a deal to trade a station in New York and two stations in Springfield, Massachusetts to Entercom Communications in exchange for three Entercom stations in Indianapolis, including WZPL-FM 99.5.
In just one year, WZPL-FM 99.5 has raced from ninth to first in the Indianapolis radio market among listeners age 6 and older—the broadest demographic category measured.
WXNT-AM says the mass exodus of its news-talk listener base was to be expected during transition to CBS Sports radio content.
WNTR-FM 107.9 has scrapped "The Track" format and tries new approach with an emphasis on listener requests.
Local radio station WNTR-FM 107.9, known as The Track, has dismissed four staff members and started playing holiday music
in what observers say is likely leading to a format change.