Articles

Focus French Lick

Group business has historic French Lick Resort on a roll

At a time when revenue from its work horse—a casino that opened in late 2006—remains unpredictable, French Lick Resort is rolling the dice on a new strategy: one built on pursuing group sales to increase bookings at the resort and build exposure that will bring guests back for leisure visits. It’s already paying dividends.

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Barn event venues crop up across central Indiana

Operators are pouring hundreds—in some cases millions—of dollars into renovations of existing barns or built-from-scratch centers that combine the rustic with the elegant, all to feed the still-growing trend of barns as places for weddings and other events.

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