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Indiana Fever among league leaders in sponsorship sales, profitability

For a third consecutive year, the Fever have led the WNBA in sponsorships sales and, more important, have been profitable. Team officials said the margin isn’t huge, but league sources confirmed the Fever is one of only six franchises in the 12-team league to be profitable this year at all.

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WNBA marketing campaign targets LGBT community

With the campaign, the WNBA is capitalizing on what it has known for years: The gay community makes up a significant portion of its fan base. The difference now is that the league is talking about it publicly and making it a deliberate part of its marketing strategy.

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Dunn to retire as Indiana Fever coach

One month before her Hall of Fame induction, Indiana Fever Coach Lin Dunn on Tuesday announced she would retire from coaching following the upcoming season. Former Fever player Stephanie White, one of Dunn’s assistants, will become head coach in 2015.

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Indiana Fever, Finish Line reach jersey sponsorship

Indiana Fever players will wear a prominent Finish Line logo on the front of their uniforms as part of a major sponsorship deal with the Indianapolis-based athletic apparel retail chain, team officials announced Friday afternoon.

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