Articles

WNBA marketing campaign targets LGBT community

With the campaign, the WNBA is capitalizing on what it has known for years: The gay community makes up a significant portion of its fan base. The difference now is that the league is talking about it publicly and making it a deliberate part of its marketing strategy.

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Dunn to retire as Indiana Fever coach

One month before her Hall of Fame induction, Indiana Fever Coach Lin Dunn on Tuesday announced she would retire from coaching following the upcoming season. Former Fever player Stephanie White, one of Dunn’s assistants, will become head coach in 2015.

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Indiana Fever, Finish Line reach jersey sponsorship

Indiana Fever players will wear a prominent Finish Line logo on the front of their uniforms as part of a major sponsorship deal with the Indianapolis-based athletic apparel retail chain, team officials announced Friday afternoon.

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EDITORIAL: Indiana Fever deserves support

Running a professional sports franchise isn’t just a dollars-and-cents proposition.
It also requires heart. And that’s what the Fever have in abundance, from ownership to management to the players on
the floor.

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BENNER: Lin Dunn working her coaching magic on the Indiana Fever

When it comes to basketball coaching greats with Indiana ties, the question is not where to start the list—John Wooden,
Bob Knight, Tony Hinkle and Bobby Leonard would qualify as an initial Mount Rushmore—but where to end it. Among
women, the list is significantly shorter, but there’s one name that would be right at the top.

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