Out-of-state ad agency nabs lottery: Louisville’s Bandy Carroll chosen over native firms
The giggle will soon be gone. Hoosier Lottery officials are eliminating the tag line giggle in their ads. And, more significantly, they’re replacing the local firm that created those ads with a Louisville-based advertising agency. That decision has wiped the smile off many faces in the local advertising community. One local industry executive said agencies here are stunned given the state’s pledge to “buy Indiana.” The Louisville firm, Bandy Carroll Hellige, beat out Bloomington-based Hirons & Company Communications Inc. and…