Customers used to have nearly endless options. Then came COVID-19.
Offering less inventory—a practice that goes against years of steadily expanded assortments of sizes and styles—is in many cases a necessity, not a choice. Even before the pandemic, supply chains were shifting due to the tariff war between the U.S. and China. Now, the global pandemic adds another layer of complexity as new manufacturing centers such as Bangladesh and parts of Central America become virus hot spots as well.