Articles

‘Knock on Wood’ campaign boosts Farm Bureau brand

The torrent of competitors’ humorous TV commercials forced Indiana Farm Bureau Insurance to roll out its own campaign. So far, its “Knock on Wood” shtick is said to have boosted brand awareness in urban markets by 12 percent, as measured by social media chatter.

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Local government a top issue for Indiana Farm Bureau

The state's largest farm organization says it will strongly support efforts to retain township trustees and township advisory boards. Several legislative proposals in recent years have sought to shrink local government and eliminate or consolidate such positions.

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