Pacers, Sun King partner to launch Tip-Off Ale
Pacers and Sun King officials think the commemorative blue-and-gold cans will be as popular at Bankers Life Fieldhouse this season as the beer inside. The new brew debuts Thursday.
Indiana Pacers
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Hickory-themed Pacers items becoming hot sellers worldwide
Hickory merchandise has been sold and shipped to fans in 41 states and seven countries as the Indiana Pacer's merchandise sales surged 55 percent in August compared to the same period a year ago. Team officials think sales could get even hotter.
Pacers broadcaster recounts breaking back in brawl
Play-by-play announcer Mark Boyle has called a lot of action during a career spanning three decades. Once in a while he even ends up in the center of it all.
Pacers won’t exterminate Mad Ants moniker
Despite the trend of NBA teams buying NBA D-League teams and rebranding them with their own name, the Fort Wayne Mad Ants will remain the Fort Wayne Mad Ants.
Former Pacer plans event to boost entrepreneurs
Former Indiana Pacer Jonathan Bender is returning to Indy to give new entrepreneurs a fast-break start. The event is designed to connect minority and women-owned startups with investors.
Pacers’ ticket, sponsorship sales trending up in wake of on-court changes
Pacers officials are formulating an ad campaign to highlight a new style of play and players, preparing to replace the Roy Hibbert-themed Area 55 and sign a multi-year pact for a new naming rights deal. The up-tempo era has begun.
New direction high-risk, high-reward proposition for Pacers
Monta Ellis is the embodiment of the Indiana Pacers’ new direction. Both appear to have lots of potential upside but also are plenty risky.
Pacers must decide soon if top draft pick can produce this season
Pacers front office honchos will base part of their free agent and trading decisions on what they see in Myles Turner during the Orlando Summer League, which tips off July 4.
Sponsors never doubted Pacers’ George would fly high again
Pacers' all-star forward Paul George is featured in three new TV ads this month. CAA Sports, which represents George, said not a single prospective or current sponsor backed away from George after a serious leg injury in August.
MainGate scores deal encompassing all NBA, WNBA teams
Logistical challenges for a deal that involves designing, manufacturing and delivering a unique item for each of 41 homes games for all 30 NBA teams will be huge for MainGate. The potential windfall is even greater. Purdue star Brian Cardinal will lead the initiative.
Pacers TV ratings plummet 35 percent, but there’s reason for hope
Heading out of the All-Star break, the Indiana Pacers have the third biggest local TV ratings decline among 30 NBA teams. But the February numbers signify a turnaround.
Pacers hire former Super Bowl host committee executive
Pacers Sports & Entertainment taps a Hoosier native with deep roots in sports and politics to be its new boss of Bankers Life Fieldhouse.
Pacers fans’ patience, commitment tested by early season woes
The bottom hasn’t entirely fallen out in terms of the Indiana Pacers’ home attendance this year, but it may only be hanging on by a thread or two.
Pacers, McDonald’s launching splashy ad campaign
A new campaign touting the blue and gold and the golden arches will be featured on 130 billboards, and on menu boards and employees’ uniforms at 158 McDonald’s restaurants across the region.
George injury will cost Pacers plenty of money
If rising star Paul George is lost for the entire 2014-2015 season, his absence will likely trigger an eight-figure loss for the Indiana Pacers.
Pacers have some explaining to do to their fans
More than a few Indiana Pacers fans complained the team isn't doing enough to make good on Larry Bird's promise to improve this off-season. Pacers marketers find themselves in a sticky situation.
Two major factors drove Stephenson to Charlotte
Lance Stephenson's agent says his client's spurning the Pacers' contract offer in favor of a shorter-term deal in Charlotte is not all about the money. Then what is it about?
Fans will expect changes if Pacers flame out to Heat
Many Pacers fans have become tired of the team's inconsistent play over the last half of this season. The team risks losing part of that fan base if it doesn't make some big changes this off-season.
One way or another, Pacers fans want off roller coaster
Game 2 of the Indiana Pacers-Washington Wizards second-round playoff series on Wednesday at Bankers Life Fieldhouse is a lock to be a sellout. But some Pacers fans are tiring of the team's up-and-down performance.
Pacers’ Hibbert deserves standing ovation
Despite having no points, two rebounds and four fouls in just more than 12 minutes, Pacers center Roy Hibbert's performance in Atlanta Thursday is deserving of fans' admiration. He did what so few stars before him have.