IndyCar Series makes deal with popular Facebook game
Indianapolis Motor Speedway landmarks and the cars of 13 open-wheel drivers are being featured in a game with 8 million nationwide players.
IndyCar Series
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Ten sponsors are signed for IndyCar’s Baltimore race
The inaugural race in Maryland is Sept. 4.
Versus forces IndyCar to kill online streaming
IndyCar’s television partner is planning its own online content, but that doesn’t satisfy some racing fans.
Firestone renews IndyCar Series supply agreement
A week after announcing its intention to leave the IndyCar Series after the 2011 season, Nashville, Tenn.-based Bridgestone Americas announced Friday morning that its Firestone brand will continue to serve as the sole tire supplier to IndyCar through the 2013 race season.
Firestone to exit IndyCar Series following 2011 season
Motorsports business experts estimated that Firestone pours $7 million annually into marketing the open-wheel series.
Hulman board overhaul may signal strategy shift, even IPO
The Feb. 17 announcement that Terre Haute-based Hulman & Co. was expanding its board of directors from four to eight members could simply mean the company is looking for guidance from a broadened brain trust, or it could be a signal the company is at a significant crossroads.
Global logistics firm to sponsor Andretti Autosport
Florida-based DHL Express signed a multi-year deal with the IndyCar team owned by Michael Andretti.
Allison to sponsor Sarah Fisher Racing
The Speedway-based transmission company will be an associate sponsor of the team’s entry in the 100th-anniversary Indy 500.
Tony George voted back onto Hulman & Co. board
Hulman & Co. board expands by four in attempt to better position company that oversees Indianapolis Motor Speedway and IndyCar Series.
Dreyer & Reinbold expanding racing operations
Carmel-based team is building a 12,000-square-foot addition at its headquarters that will house a state-of-the-art machine shop outfitted with high-tech milling machines manufactured by Indianapolis-based Hurco Cos.
Florida marketing firm suing IRL over Izod contract
Florida-based CV Sports Marketing Inc. alleges in a lawsuit that the IRL and Indianapolis Motor Speedway could owe millions of dollars in fees relating to its role in landing Izod as a title sponsor.
Mattel may build Hot Wheels track at IMS
IndyCar Series and Indianapolis Motor Speedway officials are working on a deal with California-based Mattel Inc. to build a life-size Hot Wheels track in the Speedway’s infield in conjunction with the centennial running of the Indianapolis 500 this May.
Gourmet popcorn maker launching IndyCar products
Indianapolis-based Just Pop In signed a multiyear deal with the racing series.
IndyCar, other circuits show signs of motorsports recovery
Open-wheel series leads resurgence in sponsorship dollars flowing to racing circuits, venues and teams.
IndyCar deal creates series-branded insurance plan
Open-wheel race series signs three-year sponsorship pact with Dallas-based Global Corporate Alliance.
BENNER: Sports moments to remember–and forget
Butler basketball leads list of top sports stories of the year.
Ganassi locating two new race teams in Brownsburg
Izod IndyCar Series team owner will invest $3.3 million and create up to 30 jobs. Ganassi plans to begin hiring employees immediately to prepare for the start of the 2011 season.
Penske adds third new sponsor to IndyCar team
On Monday, Roger Penske's IndyCar team said Izod will become the primary sponsor for the No. 6 car, driven by Ryan Briscoe, at the Indianapolis 500 and several other races, and will be an associate sponsor for all three cars for the 2011 season.
Penske signs Meijer to multiyear sponsorship deal
The Meijer grocery store chain will join Penske as a sponsor of its three-car IndyCar Series program, beginning with the 2011 season.
Izod claims 350-percent return from IndyCar Series
Izod officials said that in 2010, Izod brand awareness increased 10 percentage points, brand familiarity rose 16 percent among 25- to 35-year-old men, and digital impressions increased 20 percent over 2009.