IndyCar deal creates series-branded insurance plan
Open-wheel race series signs three-year sponsorship pact with Dallas-based Global Corporate Alliance.
IndyCar Series
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BENNER: Sports moments to remember–and forget
Butler basketball leads list of top sports stories of the year.
Ganassi locating two new race teams in Brownsburg
Izod IndyCar Series team owner will invest $3.3 million and create up to 30 jobs. Ganassi plans to begin hiring employees immediately to prepare for the start of the 2011 season.
Penske adds third new sponsor to IndyCar team
On Monday, Roger Penske's IndyCar team said Izod will become the primary sponsor for the No. 6 car, driven by Ryan Briscoe, at the Indianapolis 500 and several other races, and will be an associate sponsor for all three cars for the 2011 season.
Penske signs Meijer to multiyear sponsorship deal
The Meijer grocery store chain will join Penske as a sponsor of its three-car IndyCar Series program, beginning with the 2011 season.
Izod claims 350-percent return from IndyCar Series
Izod officials said that in 2010, Izod brand awareness increased 10 percentage points, brand familiarity rose 16 percent among 25- to 35-year-old men, and digital impressions increased 20 percent over 2009.
IndyCar star Sarah Fisher won’t drive in 2011
Fisher will hand the keys to Ed Carpenter so she can focus on her role as team owner of Sarah Fisher Racing and explore growth opportunities.
GM’s move to IndyCar could cost up to $50 million
Heavy investments in research and development, testing and marketing will be needed for the Detroit-based automaker to keep up with Honda.
Speedway bolsters staff as Indy 500 centennial nears
IMS hires former Goldsmith aid Doug Boles to drum up interest, ticket sales in tough environment for motor racing.
Sam Schmidt Motorsports moves into Tony George’s former shop
Old Vision Racing HQ gives Schmidt team room to expand.
Danica Patrick again voted most popular by IRL fans
The awards were determined by votes of fans at IRL events throughout the season and on indycar.com.
Indy Racing League near big sponsorship deal
Fresh off signing deal with Brazilian coffee maker, Indy Racing League executive promises much bigger sponsorship announcement within two weeks.
Indy Racing League signs deal with Verizon
Financial terms of the deal were not released, but industry sources said the multiyear deal is valued at $1 million annually for the open-wheel race series.
Brickyard decline not good for IRL
Motorsports insiders think the Brickyard 400’s declining fortunes will hasten the Hulman-George family’s decision
on the future of the Indy Racing League, which the NASCAR race has helped subsidize.
Fuzzy Zoeller’s vodka firm sponsors Tony George’s Vision Racing
Financial terms of the deal were not released, but motorsports business experts said it was a six-figure deal.
Dallara plans $7M facility in Speedway for IndyCar
The racing company’s only operations outside of Italy could create more than 80 new jobs in the Indianapolis area.
Indy Racing League set to announce new chassis
Racing insiders say Dallara and Lola are frontrunners to become the new Indy Racing League chassis providers.
Indy Racing League signs Avis as new sponsor
Avis will take an active role in promoting the series through e-mail campaigns, displays at select airports, and other large-scale
promotions, company officials said.
IndyCar boss, Izod face uphill battle in promoting series
New IndyCar Series CEO Randy Bernard needs to attract more fans as TV ratings slip and networks and sponsors get antsy. Izod,
in the first year of a six-year contract, hopes strategically deployed glitterati will help rev up interest.
Flawless Franchitti wins his second Indy 500
Two years removed from his failed try in NASCAR, the Scottish driver holds on with barely a gallon of fuel in the
tank. Meanwhile, the much-touted Penske team falls victim to its own blundering.