Indy Racing League signs Avis as new sponsor
Avis will take an active role in promoting the series through e-mail campaigns, displays at select airports, and other large-scale
promotions, company officials said.
Avis will take an active role in promoting the series through e-mail campaigns, displays at select airports, and other large-scale
promotions, company officials said.
New IndyCar Series CEO Randy Bernard needs to attract more fans as TV ratings slip and networks and sponsors get antsy. Izod,
in the first year of a six-year contract, hopes strategically deployed glitterati will help rev up interest.
Two years removed from his failed try in NASCAR, the Scottish driver holds on with barely a gallon of fuel in the
tank. Meanwhile, the much-touted Penske team falls victim to its own blundering.
An overhaul of the Indianapolis 500 and Indy Racing League, possibly as soon as 2012, could take the legendary race back to
its roots as a bellwether of automotive innovation. Engine and chassis rules for the 500 might be greatly loosened, encouraging
the kind of technological innovation that made the race famous.
Just two years ago, the future seemed as bright for the Indy Racing League. But that was then. This is now.
Ratings for the first three races of the 2010 season have grown 67 percent over last year.
The new deal includes associate sponsorship of Penske’s Indy Racing League drivers Helio Castroneves, Will Power and
Ryan Briscoe.
Tony George, who was Indianapolis Motor Speedway and Indy Racing League chairman until last June, was in China for several
days this month to
attend F1’s Chinese Grand Prix in Shanghai April 18 at the invitation of F1 boss Bernie Ecclestone.
Terry Angstadt, who oversees the Indy Racing League’s commercial division, thinks the series could break even in 2011
and be profitable by 2012 despite myriad challenges facing open-wheel racing.
Danica Patrick’s initial thrust into stock-car racing earned her sponsor $230,000 in media exposure, according to a research
firm. Her next race on Feb. 13
should generate much more.
The CEO of the Professional Bull Riders Association has accepted an offer to lead the Indy Racing League. The IRL has been
without a leader since Tony George was ousted last summer as boss of the Indianapolis Motor Speedway.
Unable to raise the $1.5 million to $3 million needed to operate an Indy Racing League team this year, Tony George folded
Vision Racing this morning.
Indy Racing League goes outside racing circles to look for new CEO. Professional Bull Riders Association boss offered job
to replace Tony George.
His resignation removes George from any remaining role in Hulman & Co., Indianapolis Motor Speedway, IMS
Productions and other affiliated companies.
Tony Cotman, 42, has vacated his post as Indy Racing League vice president of competition.
What’s next for the Colts, the Pacers, the 500 and more.
Faced with the need to save money, the six-member board of the IMS and IRL voted on May 26 to replace George.
The Performance Racing Industry Show has set its 2010 dates for Dec. 9-11. That means the International Motorsports Industry
Show held in Indianapolis will have Dec. 1-3 to itself.
Belt tightening for the Indianapolis Motor Speedway and Indy Racing League continues with the much-anticipated announcement
that the Brickyard’s "month of May" activities will be shortened in 2010.
MainGate holds an exclusive license to make and sell Patrick’s IRL-centric merchandise, and is
now in negotiations with New York-based IMG to get part of her NASCAR-related business.