Articles

Slingshot is shifting aim away from SEO

After Google cracked down on some of the tools companies were using to improve their positions in search results, Indianapolis-based Slingshot SEO opted to launch a sister brand called Digital Relevance that will focus on earning media attention.

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Subaru to invest $400M in Lafayette plant, hire 900

The Japanese car maker already employs about 3,600 people at the plant and builds the Legacy and Outback cars and the Tribeca SUV. With the new investment, it will boost capacity by 100,000 cars and begin making the Impreza.

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Cummins earnings widely miss predictions

The Indiana-based engine maker announced a larger-than-expected drop in quarterly profit Tuesday morning, as revenue fell 12 percent on weak demand for its products in domestic and international markets.

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Hostess to open bakery in Indianapolis

Hostess Brands LLC said Monday that it will open bakeries in Indiana and Illinois, following announcements last week that it will reopen bakeries in Georgia and Kansas in its effort to bring back some of its snack brands.

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Venture capital favoring later-stage firms

Getting $50,000—often from friends and relatives—to develop a product and set up a company still is easy enough in Indiana, small-business leaders and venture capitalists say. But once a firm needs a few million dollars to grow into a revenue-generating operation, the area can’t compete with Silicon Valley’s magnetism for venture capital.

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