Todd Taylor explains how the Indiana Fever and Pacers are using rapidly advancing technology to build customer profiles of attendees, customize the communication and offers they receive and adjust ticket pricing.
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The last athlete to have a similar signature basketball agreement with Wilson was Michael Jordan.
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Dozens of companies will be promoting their brands and rolling out new merchandise at NBA All-Star Weekend events, including Under Armour, AT&T, Google, Kia, Starry, Lids, State Farm, Converse and Skims.
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Matt Mindrum is a month into his new role and recently spoke with IBJ about his vision for the region’s growth, downtown vitality and his new insights into youth apprenticeships.
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A spinoff of Indianapolis-based venture studio High Alpha that works with organizations to help them create and launch startups is preparing to announce a new round of investment from its first-ever outside investors, said CEO Elliott Parker.
The click-to-cancel rule went into effect Jan. 14, although sellers have until May 14 to comply.
Taylor Swift is not just an entertainer but a masterful brand strategist who can provide lessons not only for the entertainment industry but also for just about any business’s brand.
The IEDC has renamed the business campus Levee—a nod to both the site’s proximity to the levee along the western bank of the White River and the word’s Latin root “levare,” which means “to lift up.”
Indiana’s increased focus on economic development and upskilling its workforce for the microchip future is getting a boost from some non-traditional sources.
Champion, a marketing data firm founded in 2023 by former employees of Salesforce and Aircall, has raised a total of $5.3 million since its launch.
The Olympics, the world’s biggest sporting stage, bring in billions of dollars in TV rights, ticket sales and sponsorship, but most athletes must fend for themselves financially.
Zionsville-based startup Coin Coffee LLC has a new take on an age-old practice—connecting with others over coffee. The company’s business model includes coffee, art and nonfungible tokens as a way to promote artists.
Indianapolis-based Tenon Software Inc. plans to use the new funding to grow its staff, accelerate product development and boost marketing.
The sweeping bipartisan proposal would for the first time give consumers broad rights to control how tech companies like Google, Meta and TikTok use their personal data, a major breakthrough in the decades-long fight to adopt national online privacy protections.
The “refresh” aims to address a key challenge—public misperception as to what OneAmerica Financial actually does.
The Indiana Economic Development Corp. signed a $3.5 million contract with Southfield, Michigan-based advertising firm Doner Co. to develop the branding initiative.
The leader of civic organization Downtown Indy Inc. said Thursday that she is bullish on the future of the city’s core—and the not-for-profit’s role in moving downtown forward.
Mindrum, who has spent his career in marketing positions at Indianapolis Motor Speedway, Eli Lilly and Co. and Butler University, is set to begin his new job on Dec. 1.
The Federal Trade Commission has proposed a rule that would give it authority to fine businesses that write, buy or sell fake reviews, provide compensation for positive or negative reviews, or sell fake social media followers.
Stitch, a marketing tech consulting firm, can earn up to $3.3 million in state economic incentives if it hires at least 100 Hoosiers by the end of 2027. The company launched last year out of Indianapolis venture studio High Alpha.
It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it.
The letter signed by Indiana Attorney General Todd Rokita and the the attorney generals of six other states expresses legal concerns over Target’s “possible violation of fiduciary duties.”
Turbulence in the tech industry forced Demandwell to do some layoffs and belt-tightening of its own, but the proliferation of AI tools like ChatGPT has opened up new opportunities for the company.
Teachers Credit Union on Tuesday said the rebranding better reflects its “mission to empower and serve all people and grow beyond its original educator roots.” It will also mean a name change for TCU Amphitheater at White River State Park.
