Mark Mayer: Marketing like a superstar: Lessons from Taylor Swift
Taylor Swift is not just an entertainer but a masterful brand strategist who can provide lessons not only for the entertainment industry but also for just about any business’s brand.
Marketing
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IBJ Podcast: Fever’s sales guru on preparing for Caitlin Clark, using data and AI to win over fans
Todd Taylor explains how the Indiana Fever and Pacers are using rapidly advancing technology to build customer profiles of attendees, customize the communication and offers they receive and adjust ticket pricing.
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Caitlin Clark signs deal with Wilson Sporting Goods for signature basketball line
The last athlete to have a similar signature basketball agreement with Wilson was Michael Jordan.
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Companies hope to turn All-Star fans into customers with retail pop-ups, activation sites
Dozens of companies will be promoting their brands and rolling out new merchandise at NBA All-Star Weekend events, including Under Armour, AT&T, Google, Kia, Starry, Lids, State Farm, Converse and Skims.
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Q&A: Indy Chamber’s new CEO Matt Mindrum
Matt Mindrum is a month into his new role and recently spoke with IBJ about his vision for the region’s growth, downtown vitality and his new insights into youth apprenticeships.
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Articles
IEDC rebrands, updates master plan for business district at former GM stamping plant site
The IEDC has renamed the business campus Levee—a nod to both the site’s proximity to the levee along the western bank of the White River and the word’s Latin root “levare,” which means “to lift up.”
Tourism marketing, cash rewards used to recruit workers to Indiana
Indiana’s increased focus on economic development and upskilling its workforce for the microchip future is getting a boost from some non-traditional sources.
Indianapolis-based software startup Champion lands $3.3M in seed funding
Champion, a marketing data firm founded in 2023 by former employees of Salesforce and Aircall, has raised a total of $5.3 million since its launch.
Olympians turning to OnlyFans to fund dreams as they face ‘broken’ finance system
The Olympics, the world’s biggest sporting stage, bring in billions of dollars in TV rights, ticket sales and sponsorship, but most athletes must fend for themselves financially.
Zionsville-based startup selling coffee with a high-tech, NFT twist
Zionsville-based startup Coin Coffee LLC has a new take on an age-old practice—connecting with others over coffee. The company’s business model includes coffee, art and nonfungible tokens as a way to promote artists.
Software firm Tenon to use $8M investment round to fund expansion
Indianapolis-based Tenon Software Inc. plans to use the new funding to grow its staff, accelerate product development and boost marketing.
Lawmakers unveil sprawling plan to expand online privacy protections
The sweeping bipartisan proposal would for the first time give consumers broad rights to control how tech companies like Google, Meta and TikTok use their personal data, a major breakthrough in the decades-long fight to adopt national online privacy protections.
With rebranding, Indy’s largest private company launching first-ever ad campaign
The “refresh” aims to address a key challenge—public misperception as to what OneAmerica Financial actually does.
IEDC launches new branding effort: ‘For the Bold’
The Indiana Economic Development Corp. signed a $3.5 million contract with Southfield, Michigan-based advertising firm Doner Co. to develop the branding initiative.
Civic group defines new mission during State of Downtown event
The leader of civic organization Downtown Indy Inc. said Thursday that she is bullish on the future of the city’s core—and the not-for-profit’s role in moving downtown forward.
Indy Chamber hires marketing exec Matt Mindrum as CEO
Mindrum, who has spent his career in marketing positions at Indianapolis Motor Speedway, Eli Lilly and Co. and Butler University, is set to begin his new job on Dec. 1.
Feds want more teeth to fight fake online reviews
The Federal Trade Commission has proposed a rule that would give it authority to fine businesses that write, buy or sell fake reviews, provide compensation for positive or negative reviews, or sell fake social media followers.
Indianapolis consulting startup Stitch lands $3.3M in state incentives
Stitch, a marketing tech consulting firm, can earn up to $3.3 million in state economic incentives if it hires at least 100 Hoosiers by the end of 2027. The company launched last year out of Indianapolis venture studio High Alpha.
Twitter’s rebranding into X predicted to kill billions of dollars in brand value
It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it.
Indiana attorney general criticizes Target for Pride merchandise
The letter signed by Indiana Attorney General Todd Rokita and the the attorney generals of six other states expresses legal concerns over Target’s “possible violation of fiduciary duties.”
Marketing-tech startup Demandwell lands $1.55M venture investment with eye to AI
Turbulence in the tech industry forced Demandwell to do some layoffs and belt-tightening of its own, but the proliferation of AI tools like ChatGPT has opened up new opportunities for the company.
Indiana’s largest credit union changing its name
Teachers Credit Union on Tuesday said the rebranding better reflects its “mission to empower and serve all people and grow beyond its original educator roots.” It will also mean a name change for TCU Amphitheater at White River State Park.
Businesses fork over thousands for IMS suites
For some fans, nothing beats watching the Indianapolis 500 surrounded by friends, business clients and co-workers from inside one of the 116 suites outside of Turn 2 and in several spots along the front straightaway.
High Alpha launches startup that helps marketing teams coordinate work
Indianapolis-based Tenon, which has been operating in stealth mode since December, offers a software platform that helps marketing teams plan and execute campaigns.